Sony Vlog Challenge Terms and Conditions

  1. The promoter of Sony Vlog Challenge ("Contest") in Australia and New Zealand is Sony Australia Limited, Level 3, 165 Walker St, North Sydney NSW 2060, Australia ("Sony"). The Contest is in no way sponsored, endorsed or administered by, or associated with either YouTube or Instagram. YouTube or Instagram is hereby completely released of all liability by each participant in this Contest.
  2. The Contest is open to individuals aged 16 and over who have a personal Instagram account and are a resident of Australia or New Zealand ("Qualifying Regions"). Employees of Sony group companies and their family members are not eligible to enter.
  3. The Contest will start on 28 July 2021 at 12:01am AEST and will end 27 September 2021 at 11:59pm AEST. ("Contest Period").
  4. Winners will be awarded with the following prizes;
    Global winner (1 person across all Qualifying Regions):
    ・One Alpha 7C Full-frame Compact Mirrorless Camera valued at SRP AU $3,299
    ・One FE 16-35mm F2.8 GM valued at SRP AU $3,499
    ・One Wireless Bluetooth® Shooting Grip and Tripod valued at SRP AU $249
    ・One 128GB SF-M Series UHS-II SD Memory Card valued at SRP AU $179
    The total prize pool for the Global competition is SRP AU $7,226

    Local winners (3 people across Australia & New Zealand), each winner will receive:
    ・One Interchangeable-lens vlog camera ZV-E10 with one E PZ 16-50 mm F3.5-5.6 OSS valued at SRP AU $1,499
    ・One Wireless Bluetooth Shooting Grip and Tripod valued at SRP AU $249
    ・One 128GB SF-M Series UHS-II SD Memory Card valued at SRP AU $179
    ・The total prize pool for the Local Winners competition is SRP AU $5,631

    To enter the Contest you must complete the following steps:
    Step 1: Follow the @vlogcamerabysony Instagram account
    Step 2: Upload your video to your YouTube account (which must be set to public) with the following conditions:
    ・Your title must include: “Sony Vlog Challenge” and the name of the country/region you live in. I.e. ‘Sony Vlog Challenge – Australia’, or ‘Sony Vlog Challenge – New Zealand’
    ・Add the “Sony Vlog Challenge” sticker to the thumbnail of your video (available to download at: XXXX(insert microsite link)XXXXX
    ・Add your Instagram handle to the description of your video. Your Instagram account must be set to public.

    The video should contain, include and will be judged based on the following theme:
    ・Theme: Enter my world
    ・Content: Shoot a video showing what you are enthusiastic about

  5. Submitted videos can be taken on any device (including camera or smartphone).
  6. Your YouTube video and Instagram account must be set to public in order to participate in the Contest. Once posted, your videos must remain on your YouTube account until the end of the Contest Period set out in section 3 above, otherwise your entry may not be acknowledged.
  7. By downloading the specified stamp and adding that to your thumbnail described in section 4 above, submitting videos in accordance with section 4 above and entering the Contest, participants will be deemed to have accepted and to be bound by the Contest rules and these terms and conditions. Any further entry instructions given by Sony and posted on this webpage or @vlogcamerabysony Instagram account or other Sony’s official Instagram accounts will form part of the Contest rules.
  8. There is no limit to the number of videos that you can upload to participate, but each video must be unique and comply with the Contest rules and these terms and conditions.
  9. Video(s) that are modified with any image editing software or equivalent programs are accepted. Participant guarantees that video enhancement was made via use of legally acquired software.
  10. Participants are prohibited from tagging or entering any defamatory, libellous, obscene, pornographic, profane, threatening, or unlawful material (both in respect of videos and any associated comments/tags) or any material that could constitute or encourage conduct that would be considered a criminal offense or give rise to civil liability, or otherwise violate any law, YouTube’s terms of service or Instagram’s terms of use . Participants may not submit videos that include watermarks, video credits or any third party brands. Participants shall not manipulate metrics on the YouTube service, including numbers of views, likes, dislikes, or subscribers, such that those metrics fail to reflect genuine user engagement with the YouTube service.
  11. Sony will review all eligible entries submitted through YouTube during the Contest Period and the videos will be judged, at Sony’s sole discretion, on the basis of the level of creativity, originality and visual/emotional impact of the image. A shortlist of entries will be selected by Sony on the basis of the preceding criteria and the final decision on winning entries will be made by a panel of judges whose decisions will be final and binding.
  12. Winning candidates will be contacted using Instagram Direct Message from the @sonyaustralia or @sonynz Instagram account and will be required to submit the file relating to the selected video to demonstrate compliance with the Contest rules and these terms and conditions. Sony will subsequently follow up with the winning candidates via Instagram Direct Message or email with instructions on how to claim the prize. If a potential winner does not respond and comply with the instructions in the initial Instagram Direct message within five (5) days, or if the data reveals that the video does not comply with these terms and conditions, the participant will not be eligible to receive the prize and an alternative winner will be selected.
  13. No cash or credit alternative is available. Prizes are not exchangeable or transferable. Should the prize(s) become unavailable for any reason, Sony reserves the right to provide a substitute prize of equivalent value.
  14. Winners shall be fully and solely responsible for any individual tax liability relating to receipt of the prize(s) and, by accepting their prize, winners agree to release Sony from any such liability.
  15. Winners will be contacted via Instagram Direct Message from @sonyaustralia or @sonynz Instagram account from the beginning of November 2021 and prizes will be sent out to winners from the beginning of December 2021, at no cost to the winner. Prizes will only be delivered to addresses in the Qualifying Regions listed in section 2 above. It will take several days or weeks to receive the prize. The winning entries will be announced on the @vlogcamerabysony Instagram account or other Sony’s official social media on 29 November 2021.
  16. The Contest will be judged by a panel of judges set up by Sony Corporation in Japan and winning entries will be selected based on the soverall composition and creativity/originality of the video.
  17. Acceptance of prizes shall constitute consent on the winner's part to allow the use of the winner's name, image and/or likeness by Sony for editorial, advertising, promotional, marketing and/or other purposes without further compensation except where prohibited by law. Other than notification of winners, no inquiries will be accepted regarding entries and selection of winners.
  18. By entering videos into the Contest, the participant warrants that: (1) the submitted videos and the manners of entering the Contest and such submission comply fully with YouTube’s terms of service, Instagram’s terms of use, the Contest rules and these terms and conditions; (2) the submitted videos are original videos taken by the participant; (3) the participant owns all rights (including copyright) to grant the license to Sony pursuant to these terms and conditions the submitted video(s); (4) the submitted videos do not infringe the rights of any third party (including the right of publicity, privacy or any other equivalent rights of a person); (5) permission (including permission from parents or guardians, in case any image and any other personal information of children is included in the submitted videos) has been obtained to use the image and any other personal information of any person included in any of the submitted videos in accordance with these terms and conditions; and (6) the appropriate licenses, permissions and/or releases have been obtained to use any music, images, video, audio, photos, text, or other materials contained in such videos from the owners thereof. The participant acknowledges that the submission of videos from third party sources (including, for example, other websites or blogs) is prohibited and use of such videos without permission may constitute infringement of copyright.
  19. Entries may be disqualified, excluded or prizes rescinded if Sony reasonably determines that there has been an infringement of the Contest rules, these terms and conditions, the YouTube Community Guidelines, or public order and morality.
  20. The participant grants Sony an irrevocable, non-exclusive, free of charge license to copy, modify, edit, adapt, publish, reproduce, display, distribute or otherwise use (including commercial and/or PR use) the submitted videos in any form or medium, anywhere in the world, forever (including a right to sub-license to other Sony group companies). In particular, the participant acknowledges and agrees that submitted videos may be published on Sony group companies’ websites and social media accounts. The participant agrees to waive all moral rights in the use of the submitted videos.
  21. Sony accepts no liability in respect of the use of publication of submitted videos and the participant shall be solely responsible for resolving any disputes with third parties relating to the videos they have submitted, at their own cost. The participant agrees to indemnify and hold harmless Sony, Sony group companies, directors, employees and agents from and against any claims, damages, losses, costs or expenses of any kind howsoever arising in connection with his/her participation in this Contest, including the use by Sony of submitted videos and the participant’s acceptance or use of the prizes.
  22. Sony makes no representations or warranties whether express or implied, regarding this Contest or the prizes, other than as expressly set out in the Contest rules or these terms and conditions. Sony shall not be liable for any technical errors or errors on the YouTube or Instagram platform that may prevent a participant from entering the Contest or from receiving or sending direct messages. Sony does not seek to exclude liability for death or personal injury arising from its own negligence.
  23. Sony may, without advance notice cancel, suspend or postpone or change duration of the contest at any time.
  24. Participants' personal information will be processed in accordance with Sony’s privacy policy and will only be used for the purpose of the administration and publicity of the Contest, including for communications relating to the Contest, management of entries, dispatch of prizes, display of winning entries, and for purposes incidental to these activities. By entering the Contest you agree that your name and country or region may be published together with your submitted video.
  25. All personal information provided by participants will be destroyed or deleted after the Contest is finished, except in the case of prize winners and participants whose videos will be used.
  26. If Sony is required to disclose any information of participants by government authorities or required by law, ordinance, rule, regulation (including U.S. sanctions) or court order applicable to Sony, notwithstanding any other provisions of these terms and conditions, Sony may so disclose such information; provided that Sony shall take reasonable steps to obtain reasonable treatment of such information.
  27. Failure by Sony to enforce any of these rules or terms shall not constitute a waiver of that provision.
  28. Unless local law in the participant’s country or region of residence provides otherwise, the Contest, including the Contest rules and these terms and conditions are governed by Australian law. Any dispute will be subject to jurisdiction of the courts of Australia. Any disputes regarding Contest shall be subject to jurisdiction of the courts of Australia.


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