Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.


About the competition

The Alpha Awards are back once again in 2022 to celebrate the greatest images from across Australia and New Zealand, captured on Sony Alpha cameras and lenses. The Awards aim to reinvigorate and reconnect photographers across the region, reward professionals and enthusiasts alike, and provide a platform to showcase the very best Alpha Photography work.

In 2022, we are carrying forward our existing raft of categories as established in 2020, but we have doubled the value of each open category, giving a massive total prize pool valued at well over $50,000, which means there's never been a better time to get your entry in. 

Once again, the grand prize winner will be selected from among the total pool of finalists by Scott Gray of the World Photography Organisation.

Students between the ages of 11-18 years, can enter our Youth Competition which offers primary and high school students the opportunity to showcase their photography skills. The Youth Competition lowers the barriers to entry for younger photographers, with relaxed entry criteria and easy submission through Instagram.

Competition Dates

The competition commences at 12:00 PM AEDT on Thursday, 7 April 2022 and closes for submissions at 11:59PM AEST on Sunday, 22 May 2022. All finalists will be notified by Wednesday, 22 June 2022.


There is over $50,000 worth of Sony camera gear to win!

Grand Prize | Total Prize Value: $10,000
Sony digital imaging gear to the value of $10,000

Category Prize | Total Prize Value: $44,000
Sony digital imaging gear to the value of $4,000 for each category winner


Judging for all categories will be based on aesthetic considerations, including but not limited to the photographer's choice of subject, photographic technique and post-capture treatment.  Where possible, images should be entered in the most specific category (i.e. a photo that could go into Landscape or Seascape should be entered into Seascape).  Beyond this, category-specific criteria are listed below.


The theme for the 2022 Youth competition is Start. The Youth Competition is run via Instagram; submissions are not accepted through Sony Scene.  For full details, visit the Youth Competition page.

Open Photo Categories:
A photograph that prominently features the night sky. Judges in this category are looking for images that demonstrate exceptional mastery of this field’s significant technical constraints, alongside the aesthetic considerations of the Landscape category.
  • Composite images that do not alter the explicit content of the image are allowed (i.e. exposure blending, colour compositing, dark frame subtraction).
  • Pure starfield images may be submitted, but judging will be based on aesthetic and pictorial criteria; astronomy work that lacks aesthetic impact may not be highly awarded, despite technical excellence.
This category covers any image that documents life in an urban centre.  Both people and places will be considered.  Judges in this category are looking for images that give insight into urban life or reveal unexpected or extraordinary aesthetics.
A category to celebrate photos captured on Sony fixed-lens cameras.  The Compact Camera category has a theme of “Distance” in 2022, for entrants to interpret as they wish, across all genres.  Judges in this category are looking for technical excellence, as well as imaginative interpretations of the theme.
A category which rewards originality, experimentation and imagination, Creative is the ideal place for photo-composite images, but single-exposure images are also encouraged. Any number of photos can be used and edited together to form an image of a subject, object, environment, idea, or concept.  All key elements used in the creation of the image must be captured or created by the submitting photographer, and should the submission reach the final round of judging, entrants will be required to submit the original layered file and/or contributing images.  Judges in this category are looking for a clear concept, executed with sensitivity to the subject matter and a high level of technical competence.
Submitted images should be drawn from a body of work, commissioned or otherwise.  Subject matter can range from commercial work to photo reportage documenting current affairs, newsworthy events, etc. For an image which reaches the final stage of judging, the photographer will be required to submit the full body of work for context. Judges in this category are looking for clear storytelling, executed both within the individual image and, for finalists, sustained throughout the series.
A photo of a place and/or thing. Photo compositing in this category for technical purposes will not be penalised.  Photographs that qualify for consideration in Astrophotography or Seascape are unlikely to receive an award in this category.
A photo of the natural living world. Animals, plants, fungi - if it’s alive, it counts.  Domesticated animals and animals in clearly artificial settings or captivity are unlikely to be awarded.
A photo of a subject, usually human, who is aware of the photographer and participating in the creation of the photo. Judging in this category will reward photos that reveal more than just the surface of the subject.  Candid photography is not considered in this category.
A landscape photograph that prominently features the sea.
A photo of a sport being played, or related to the culture of a sport.
Photography documenting a wedding.  Documentary work related to a wedding will also be considered.


The judges for the Alpha Awards 2022 will be announced in May.

Andrew Clarke

Andrew J Clarke is a multi-award winning commercial, landscape and travel photographer with a passion for the stunning Australian landscape. Andrew is also an ...

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Andy Cheung

Andy Cheung is a professional sports photographer specialising in tennis; covering Grand Slams, Laver Cup, Davis Cup and Fed Cup ties, as well as many other ATP...

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Andy Yee

Sony Digital Imaging Advocate Andy Yee specialises in travel and tourism photography . When not leading workshops in exotic locations, he can be found in Sydney...

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Colin J. Pearce

Colin J. Pearce is an award-winning, Adelaide-based photographer and filmmaker who has used the Sony mirrorless system since 2010. He has been involved in photo...

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James Day

My name is James Day and I’m a wedding photographer passionate about photographing the connections between two people in love. I’m based just south of Sydney an...

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Jay Evans

Hi, I am Jay Evans. A Nightscape, Landscape, Nature and Astro Photographer based in the Blue Mountains and also a passionate Tour Guide and Educator.I love to e...

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Julia Trotti

Julia Trotti is a portrait photographer and YouTube creator. She works as a fashion photographer in Sydney, Australia creating fashion campaigns, on-location lo...

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Kris Anderson

Brisbane Performing Arts photographer Kris Anderson has a knack for crafting rich storytelling images. A longtime performer and musician, Kris primarily photogr...

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Mark Galer

Mark Galer is a photographer, educator and published author (30 books for Focal Press). He has a commercial background in editorial photography and was also a D...

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Meghan Maloney

Hey! I’m Meghan, a landscape & travel photographer based in Waikato, home of Middle-earth.I’m head over heels in love with New Zealand and my great passion ...

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Pat Kay

Pat is an award-winning freelance travel photographer and multi-disciplinary content creator based in Sydney, Australia. With a passion for travel and adventur...

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Rachael Smith

I have a masters degree in contemporary fine art, photography is my medium of choice. I am based in Palmerston North, New Zealand.Having lived in the USA and As...

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Rambo Estrada

Rambo is a surf, adventure lifestyle and wedding photographer based in Mount Maunganui, New Zealand. His photography is regularly featured in local and internat...

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Robin Moon

I'm a Sydney based award-winning photographer specialising in Wildlife and Landscape photography.I've been kissed by a wolf in Norway, climbed inside a giant to...

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Stefan Haworth

Born and based in Queenstown NZ, Stefan Haworth specialises in Action Sports and Commercial photography. With passion for ocean and outdoors, Stefan's work take...

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Steve Axford

Steve is a nature photographer who specialises in fungi photography. His unique talent for capturing nature has led him to be featured in numerous magazines and...

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Tom Ang

Tom has worked in many fields in photography at top levels. His activities extend from editing photo magazines to newspaper picture editing, teaching photograph...

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John Cowpland

I've been a professional photographer for over 30 years - the past 19 working as a freelance editorial / sports and commercial photographer based in Napier, New...

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Victoria Baldwin

Victoria is an Advertising Photographer and Photographic industry leader. She has served as vice president of the AIPA (Advertising and Illustrative Photographe...

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Images featured above were shot by category winners of the Alpha Awards Photo Competition 2021. Photo credits are listed in order of appearance: Astrophotography, Tony Law; Editorial, Sandra Sanders; Sports, Remy Brand; Compact Camera, Judi Thies; Landscape, Laurie Winter; Nature, Peter Ward; Wedding, Brendan Samuels; Seascape, Ashlee Karas; Creative, Bryan Jones

Terms and Conditions

  1. Instructions on how to enter and the prizes form part of these Terms and Conditions. Participation in this promotion is deemed acceptance of these Terms and Conditions.
  2. Entries are open to individuals who are Australian and New Zealand residents, and:
    1. entrants under 18 years old must have parental/guardian approval to enter and further, the parent/guardian of the entrant must read and consent to these Terms and Conditions. Parents/guardians may be required by the Promoter to enter into a further agreement as evidence of consent to the minor submitting an entry to this competition.
    2. employees of the Promoter and their immediate families are ineligible to enter.
    3. contractors of the Promoter in connection to digital imaging are ineligible to enter.
    4. a maximum of five entries per person will be accepted
  3. Promotion commences at 12:00 PM AEDT on Thursday, 7 April 2022 and closes for submissions at 11:59PM AEST on Sunday, 22 May 2022. Judging will commence on Monday, 23 May 2022 with all finalists notified by Wednesday, 22 June 2022. If finalists cannot be contacted by Friday, 1 July 2022 their entry will be deemed invalid and another finalist will be selected in their place.
  4. All dollar values in these Terms and Conditions refer to Australian dollars.
  5. Prizes include:
    1. Overall Winner - First Prize (Valued at $10,000)
      1. Sony Digital imaging product/s to the value of SRP $10,000
    2. 11 x Category Prize Winners (Astrophotography, City/Street, Compact Camera, Creative, Editorial, Landscape, Nature, Portrait, Seascape, Sports, and Wedding.)
      1. Sony Digital Imaging product/s to the value of SRP $4,000
  6. All winners will have a maximum period of 6 months to select their Sony product/s to the corresponding retail value offered for their prize.
  7. To enter, individuals must:
    1. Read, understand, and complete the online entry form located at
    2. Upload a photo taken on a Sony Alpha camera and lens (Maximum 5 submissions per person, files must be in JPEG format and under 5MB in size).
    3. Own the rights to any images they submit and have obtained all model releases for identifiable persons featured in any images. If it is found that the entrant has submitted any image they do not own the rights to, their entry will be deemed invalid. Sony will not be liable for any legal action taken against such entrants by the rightful owner of the image.
    4. Give Sony permission to use the submitted images for the purposes of promoting and exhibiting Alpha Awards. Where possible, such usage will include full photo credit. This includes:
      1. Promotional license for a period of up to 18 months. Usage of finalists’ and winners’ images may be used for (but not limited to) online, promotional materials, in-store point of sale materials, news media, and social media.
      2. License to publicly exhibit, in perpetuity, at Alpha Awards Exhibitions held domestically and internationally.  Such exhibitions may include;
        • Conventional gallery display
        • Online gallery display
        • Display in Out-of-home advertisement media (bus stop, train station, billboard, etc)
        • Purpose-built out-of-home displays
        • Other implementations at the exhibitor’s discretion
    5. Provide a high resolution file of their entry in the event that their image reaches the final round of judging. Images under 12 megapixels, or less than 4000px on longest side, may not be accepted as high resolution. If the individual is unable to provide a high resolution photo, their entry will be deemed invalid.
    6. Declare that the photos submitted by them are their own work and all rights relating to those photo assets belong to them alone.
  8. At the time the Online Entry Form is submitted, individuals will receive an email from the Promoter (to the email address used for Sony Scene account creation), to confirm that their submission has been successful.
  9. Any entrants that are unable to complete the entry process online can contact the Promoter by sending an email to to arrange an alternative method of entry submission.
  10. The Promoter reserves the right, at any time, to verify the validity of entries and individuals (including an entrant’s identity, age and place of residence) and reserves the right, in its sole discretion, to disqualify any individual who the Promoter has reason to believe has breached any of these Terms and Conditions, tampered with the entry process or engaged in any unlawful or other improper misconduct calculated to jeopardise fair and proper conduct of the Promotion.
  11. The Promoter’s decisions in relation to the Promotion (including but not limited to selection of finalists and prize winners) are final and no correspondence will be entered into.
  12. Errors and omissions may be accepted at the Promoter's discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights. The Promoter reserves its legal rights to recover damages or other compensation from such an offender.
  13. If there is a dispute as to the identity of an entrant, the Promoter reserves the right, in its sole discretion, to determine the identity of the entrant.
  14. If this Promotion is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of the Promoter, including but not limited to technical difficulties, unauthorised intervention or fraud, the Promoter reserves the right, in its sole discretion, to the fullest extent permitted by law to disqualify any entrant, modify, suspend, terminate or cancel the Promotion, as appropriate.
  15. Nothing in these Terms and Conditions limits, excludes or modifies or purports to limit, exclude or modify the statutory consumer guarantees set out in the Australian Consumer Law of the Competition and Consumer Act 2010 (Cth), as well as any other implied warranties under the ASIC Act or similar consumer protection laws in the State and Territories of Australia or, where relevant, the statutory consumer guarantees set out in the Consumer Guarantees Act 1993 and the Fair Trading Act 1986 in New Zealand (“Non-Excludable Guarantees”). Except for any liability that cannot by law be excluded, including the Non-Excludable Guarantees, the Promoter (including its respective officers, employees and agents) excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the promotion.
  16. Except for any liability that cannot by law be excluded, including the Non-Excludable Guarantees, the Promoter (including its respective officers, employees and agents) is not responsible for and excludes all liability (including negligence) including, but not limited to, in relation to any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of: (a) any technical difficulties or equipment malfunction (whether or not under the Promoter’s control); (b) any theft, unauthorised access or third party interference; (c) any entry that is late, lost, altered, damaged or misdirected (whether or not after their receipt by the Promoter) due to any reason beyond the reasonable control of the Promoter; (d) any tax liability incurred by a entrant; or (e) taking/use of a prize.
  17. The Promoter collects personal information ("PI") in order to conduct the promotion and may, for this purpose, disclose such PI to third parties, including but not limited to agents, contractors, service providers and prize suppliers. Entry is conditional on providing this PI. The Promoter will also use and handle PI as set out in its Privacy Policy, which can be viewed at In addition to any use that may be outlined in the Promoter’s Privacy Policy, the Promoter may, for an indefinite period, unless otherwise advised, use the PI for promotional, marketing, publicity, research and profiling purposes, including sending electronic messages or telephoning the entrant. The Privacy Policy also contains information about how entrants may opt out, access, update or correct their PI, how entrants may complain about a breach of the Australian Privacy Principles, the New Zealand Information Privacy Principles, or any other applicable law and how those complaints will be dealt with. All entries become the property of the Promoter.
  18. The Promoter is Sony Australia Limited (ABN 59 001 215 354) of Level 3, 165 Walker Street, North Sydney, NSW 2060.