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Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ

About the Competition

Are you an aspiring young photographer looking to showcase your talent?

The Alpha Awards Photo Competition is back in 2020 and Sony is searching for Australia and New Zealand’s most skilled young photographers. We're inviting you to share your best photos with us on Instagram for the chance to win some incredible prizes and the opportunity to take part in a unique and exciting photography challenge!

If you’re between the ages of 11 and 18 years, simply post your photo on Instagram inspired by the theme Evolution and use the hashtag #AlphaAwardsYouth20 to enter. You can enter as many photos as you like.

You could share in a prize pool valued at over $3500 AUD, which includes a range of Sony Alpha camera gear.

So grab your camera, smartphone or tablet today and start snapping for your chance to WIN!

How to Enter

Step 1 Competition Entry

1

Post your photo/s on Instagram and tag @sonyalpha.anz

2

Use the hashtag #AlphaAwardsYouth20 to take part in the competition. Make sure your Instagram account is public so we can see your tagged photo/s.

Don't forget to follow @sonyalpha.anz to see the latest updates on this year's competition!

Step 2 Shortlist Selection

Shortlisted entrants will be contacted directly by @sonyalpha.anz via Instagram direct message from Friday 5 June, 2020. This will be followed by a phone call and/or email to the entrants’ parent or guardian.

Step 3 Announcement of Finalists

Two finalists will be announced on Friday 12 June, 2020, via the @sonyalpha.anz Instagram account.

Step 4 Local Challenge

The two selected finalists will go head to head in an exciting photography challenge to determine the winner of the Alpha Awards Youth Photo Competition 2020!

Finalists will have two hours to take their best photo in or around their home using a Sony Alpha camera and submit this for judging so a winner can be selected.

Prizes

Finalists

Sony Prize Pack

Alpha 6400 Premium Digital E-Mount APS-C Camera Kit with 16-50mm Lens
 

Valued at $1,699 AUD

Youth Category Winner

Sony Alpha Camera Gear

Choose from a range of Sony Alpha Camera gear.

Valued at $2,000 AUD

Key Dates

Competition Entries Entries can be submitted between Wednesday 5 February, 2020 and Sunday 24 May, 2020.
Shortlist Shortlisted entrants and their parents/guardians will be notified from Friday 5 June 2020.
Finalists Two finalists will be announced on Friday 12 June, 2020, via the @sonyalpha.anz Instagram account.
Local Challenge The photography challenge for finalists will take place on Wednesday 24 June, 2020.
Alpha Awards The winner will be announced at the Alpha Awards 2020 ceremony on Thursday 25 June, 2020.

Terms and Conditions

Please refer to the link below for the complete competition Terms & Conditions.

View Terms & Conditions

Contact

If you have any questions about the competition, please send an email to digitalimaging.SANZ@sony.com for assistance.

Image featured above was shot by Alexi Perris | Youth Category Winner, Alpha Awards Photo Competition 2019