About the Competition

Are you an aspiring young photographer looking to showcase your talent?

The Alpha Awards Photo Competition returns in 2021 and Sony is searching for Australia and New Zealand’s most skilled young photographers. We're inviting you to share your best photos with us on Instagram for the chance to win some incredible prizes and the opportunity to take part in a unique and exciting photography challenge!

If you’re between the ages of 11 and 18 years, simply post your photo on Instagram inspired by the theme Start and use the hashtag #AlphaAwardsYouth21 to enter. You can enter as many photos as you like.

You could share in a prize pool valued at over $3500 AUD, which includes a range of Sony Alpha camera gear.

So grab your camera, smartphone or tablet today and start snapping for your chance to WIN!

How to Enter

Step 1 Competition Entry


Post your photo/s on Instagram and tag @sonyalpha.anz before 31 May, 2021.


Use the hashtag #AlphaAwardsYouth21 to take part in the competition. Make sure your Instagram account is public so we can see your tagged photo/s.

Don't forget to follow @sonyalpha.anz to see the latest updates on this year's competition!

Step 2 Shortlist Selection

Shortlisted entrants will be contacted directly by @sonyalpha.anz via Instagram direct message from Wednesday 16 June, 2021. This will be followed by a phone call and/or email to the entrants’ parent or guardian.

Step 3 Announcement of Finalists

Two finalists will be announced on Friday 25 June, 2021, via the @sonyalpha.anz Instagram account.

Step 4 Local Challenge

The two selected finalists will go head to head in an exciting photography challenge to determine the winner of the Alpha Awards Youth Photo Competition 2021!

Finalists will have two days to take their best photo in or around their home town using a Sony Alpha camera and submit this for judging so a winner can be selected.



Youth Category Winner

Sony Alpha Camera Gear

Choose from a range of Sony Alpha Camera gear.

Valued at $2,000 AUD

Key Dates

Competition Entries Entries can be submitted between Wednesday 3 March, 2021 and Monday 31 May, 2021.
Shortlist Shortlisted entrants and their parents/guardians will be notified from Wednesday 16 June, 2021.
Finalists Two finalists will be announced on Friday 25 June, 2021, via the @sonyalpha.anz Instagram account.
Local Challenge The photography challenge for finalists will take place over the weekend of 16‑19 July, 2021.
Final Announcement The winner will be announced alongside the Alpha Awards 2021 open categories on Thursday 22 July, 2021.

Terms and Conditions

Please refer to the link below for the complete competition Terms & Conditions.

View Terms & Conditions


If you have any questions about the competition, please send an email to digitalimaging.SANZ@sony.com for assistance.