2026 Alpha Awards Photo Competition
Terms and conditions apply.*
Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.
Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.
Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.
Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.
Experience the future of photography with Sony’s industry-leading AI technology.
Join us at Ted’s World of Imaging for an exclusive hands-on session with the latest Sony Alpha cameras and lenses. Whether you're upgrading your kit or just starting out, this is the perfect opportunity to explore Sony’s cutting-edge gear, with loan equipment available to try on the night.
Sony experts will guide you through the capabilities of Sony’s AI Autofocus, a breakthrough system that tracks eyes, faces, and movement with incredible precision - ideal for portraits, events, wildlife, and more.
What will you learn?
Mastering Sony’s AI Autofocus: Understand how Sony’s cutting-edge autofocus technology tracks eyes, faces, and movement with precision, perfect for portraits, events, and wildlife photography.
Hands-on Experience with Sony Alpha Gear: Get a chance to test the latest Sony Alpha cameras and lenses, with loan equipment available on the night.
Optimising Camera Settings for Different Scenarios: Learn how to adjust camera settings to maximise autofocus performance across various photography styles.
Expert Guidance and Q&A: Receive insights from Sony professionals and have the opportunity to ask questions about gear, photography techniques, and Sony’s imaging ecosystem.