Starting Never Ends
AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ

THE ULTIMATE PHOTOGRAPHY, VIDEOGRAPHY & CONTENT CREATION EXPO IS BACK!

Sony’s two-day Scene Tradeshow event returns for another year! Join us on 20 – 21 September 2025 at White Bay Power Station in Sydney to get hands-on with the latest Sony cameras, lenses, and accessories; be inspired by industry experts in a curated selection of talks, panels and masterclasses; and spark your creativity through workshops and the Alpha Awards photo gallery.

The full event programme will be available from 13 August 2025!

TICKETS ARE ON SALE NOW!
LAST CHANCE TO SAVE WITH EARLY-BIRD PRICES - MUST END WEDNESDAY 13 AUGUST!

SAT 20 SEPT OR SUN 21 SEPT
9AM – 5:30PM

  • 8 Industry Talks
  • 4 x practical workshops
  • All-day access to all Tradeshow demos in photography, cinema & other Sony products
  • All-day access to all Tradeshow experiences incl. Alpha Awards photo gallery & Catchlight Film Festival screenings
  • Access to a junior hands-on session hosted by a Sony Digital Imaging Ambassador
  • Opportunities to connect with wider industry brands across content creation, photography & filmmaking

Early-Bird Ticket Price | $20

Full Price | $39 effective from 13 August

SAT 20 SEPT AND SUN 21 SEPT
9AM – 5:30PM

  • 16 x industry talks
  • 8 x practical workshops
  • All-day access to all Tradeshow demos in photography, cinema & other Sony products
  • All-day access to all Tradeshow experiences incl. Alpha Awards photo gallery & Catchlight Film Festival screenings
  • Access to a junior hands-on session hosted by a Sony Digital Imaging Ambassador
  • Opportunities to connect with wider industry brands across content creation, photography & filmmaking

Early-Bird Ticket Price - Adults | $35

Full Price | $59 effective from 13 August

Early-Bird Ticket Price - Students | $19

Full Price | $29 effective from 13 August

BUY TICKETS

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Last chance to save!
Early-bird ticket prices end 13 August!

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