Starting Never Ends
AU NZ

Events. Photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events. Photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
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Lens Finder

Need help finding the right lens for you? Let's start with a few questions.

Which type of camera will you pair the lens with?
Please make a selection before continuing.
Paired with an APS-C sensor camera
Paired with a Full-frame sensor camera
What are you most interested in?
Please make a selection before continuing.
Taking photos and videos around the house or parties; Uploading to Social Media
Using out in the wild; in nature; landscape, seascape, astro; macro
Portraits of people, places, animals or things; architecture; cityscapes; Travel
Fast-paced action; sports; motorsports; birds & wildlife
Filmmaking and video content creation; Cinematography; Vlogging
Which lens type are you looking for?
Please make a selection before continuing.
A lens with a fixed focal length which often has a compact body and lower f-stop value, i.e f/1.4
A lens with variable focal lengths which offers built-in zoom flexibility, i.e 24-70mm
A lens with wider variable focal lengths and high zoom values, i.e 200mm or greater
Which type of lens do you prefer?
Please make a selection before continuing.
Compact and lightweight design
Robust construction with weather resistance
How often do you use autofocus?
Please make a selection before continuing.
I use a mix of manual focus and autofocus
I always have autofocus turned on when shooting
What are you looking for in a new lens?
Please make a selection before continuing.
A versatile lens with superb optics ideal for every situation
Breathtaking detail and unparalleled imaging for high performance shooting
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