FRMEFEST 2025

Join Sony Australia at the inaugural FRMEFEST summit! Dive into the latest innovations from Sony’s Alpha, Cinema Line, and ZV series camera ranges — designed for creators across photography, filmmaking, vlogging, and content creation. Explore hands-on displays featuring Sony’s newest camera technology, and stay ahead of the curve with insights into emerging creative trends and storytelling techniques. Whether you're testing a camera for the first time or refining your professional setup, Sony’s expert team as well as Sony Digital Imaging Advocates will be on-site to answer your questions and guide you through the features that best suit your creative needs.

• Pigment of your Imagination: Head in the Clouds Portrait Workshop with Vienna Marie
  Explore bold visual storytelling and master portrait techniques in a hands-on workshop that blends imaginative styling, model direction, and the power of Sony imaging tools to elevate your creative vision.

• • Saturday at 12:15pm & 3:30pm
  • Sunday at 11:45am & 3:30pmNo bookings required - arrive early to secure the best spot!
     
• Pet Photography Masterclass with Ina Jalil
  Master the art of capturing your furry friend at their best in this pet photography masterclass with expert tips from Ina Jalil.
  • Saturday at 10:30am
  • Sunday at 2:00pmNo bookings required - arrive early to secure the best spot!

• Experience Cinema with Sony’s Cinema Line Cameras
  Explore cinematic storytelling through Sony’s cutting-edge Cinema Line range —presented in partnership with Panavision.

•  Connect with Team Sony & Sony Advocates
  Meet Team Sony and our Sony Advocates to learn how we support photography, filmmaking, and content creation communities across Australia & New Zealand through Sony Scene.

• Your camera to capture the event
• Eagerness to learn!

• One-Day Pass A$179
• Two-Day Pass A$299