AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
Diamonds Camera
-
Retail Partner

Sony Trade - Up Day

Diamonds Camera
1 Day Trade Up Event with Exlusive Offers

About the event

Join Diamond Camera for a one day Sony Trade-Up Event – Monday the 30th of September!

Ready to upgrade your photography gear and take advantage of exclusive deals? This is the perfect opportunity to learn about the benefits of switching to mirrorless cameras and get amazing trade-in deals! Peter Jackson from Sony Australia will be in store 10:30am – 4:00pm with a range of gear to view and test.

Plus trade a working camera towards a New Sony Mirrorless and get access to:

  • Free Sigma MC11 Adaptor Giveaway: Trade in your old DSLR or mirrorless for a new Sony mirrorless camera and receive a FREE Sigma MC11 Canon EF to Sony E mount adaptor (limited to the first 20 customers).
  • Bonus Trade-In Credits: Receive extra credit on top of the value of your trade-in.
  • $100 bonus credit when you buy a Sony APSC camera.
  • $200 bonus credit when you buy a Sony Full Frame camera.
  • $150 Diamonds Gift Card

Plus, we’ll be hosting a coffee session focused on educating customers about the advantages of switching to mirrorless. Discover the latest in lightweight camera technology, reignite your passion for photography, and learn how a Sony mirrorless systems can easily improve the quality of your images.

Come in, trade up, and step into the future of photography! Don’t miss this exclusive event – it's your chance to get hands-on experience, great deals, and expert advice.

This event is part of Sony’s Scene Festival, a curated selection of photography & videography events, workshops & talks across AU & NZ! Attend this event to receive one entry into the draw for a chance to win the ultimate Scene experience in Athens and Santorini, Greece!

What to bring

  • Camera to Trade :)
2025 Alpha Awards Photo Competition

2025 Alpha Awards Photo Competition

Celebrating its tenth year, the Alpha Awards showcase the very best of photography captured on a Sony Alpha camera and lens, giving you the chance to share in over $60,000 (AUD) worth of Sony digital imaging gear. 

Terms and conditions apply.*

Retail Partner

Diamonds Camera

Diamonds Camera has been a premier camera store for over three decades now. We are an authorised seller of the premium brands you've come to know and love, and ...

Read more
Learn more