2026 Alpha Awards Photo Competition
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Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.
Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.
Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.
Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.
Join Diamond Camera for a one day Sony Trade-Up Event – Monday the 30th of September!
Ready to upgrade your photography gear and take advantage of exclusive deals? This is the perfect opportunity to learn about the benefits of switching to mirrorless cameras and get amazing trade-in deals! Peter Jackson from Sony Australia will be in store 10:30am – 4:00pm with a range of gear to view and test.
Plus trade a working camera towards a New Sony Mirrorless and get access to:
Plus, we’ll be hosting a coffee session focused on educating customers about the advantages of switching to mirrorless. Discover the latest in lightweight camera technology, reignite your passion for photography, and learn how a Sony mirrorless systems can easily improve the quality of your images.
Come in, trade up, and step into the future of photography! Don’t miss this exclusive event – it's your chance to get hands-on experience, great deals, and expert advice.
This event is part of Sony’s Scene Festival, a curated selection of photography & videography events, workshops & talks across AU & NZ! Attend this event to receive one entry into the draw for a chance to win the ultimate Scene experience in Athens and Santorini, Greece!