Sony x DigiDirect: Sydney Photo Challenge

SYDNEY CITY PHOTO CHALLENGE

W Sydney Penthouse | Hosted by Eric Peng & Northborders

Take the lift to the top of W Sydney and step into Sony Base Camp — an exclusive creative experience for photographers, filmmakers, and content creators ready to explore and reimagine Sydney through a new lens.

About the Event

Hosted by Sony Digital Imaging Advocates Eric Peng, Clyde Vaughan and Vienna Marie and renowned content creator Northborders, this one-day creative challenge puts the latest Sony Alpha cameras and G Master lenses in your hands. Upon arrival, you’ll receive a mystery brief, be assigned a Sony camera and/or lens (subject to availability), and head out into the streets of Sydney with two hours to bring your vision to life.

Whether you're passionate about street photography, urban landscapes, automotive culture, or cinematic storytelling, this is your chance to create something bold — with expert mentorship and prizes to be won.

The Theme: Sydney

Reimagine the skyline. Document the everyday. Chase contrast, motion, or moments of stillness. Your task is to interpret Sydney in your own creative style — and capture it through photo or video.

Participants may compete solo or in teams of up to four. Each participant must register individually.

Event Format

ARRIVAL

• Arrive 10 minutes early for check-in. Late arrivals may not be accommodated due to a strict event schedule.

SONY BASE CAMP (W Sydney Penthouse)

• 1-hour briefing session

• Gear sign-out (Sony Alpha cameras & lenses available, subject to availability)

• Introduction and guidance from Sony and guest mentors

CHALLENGE

• 2 hours to shoot your creative brief on location across the city

• Return all Sony gear on time to remain eligible for prize entry

What to Expect

• Exclusive access to the W Sydney Penthouse with sweeping city views

• Hands-on trial of the latest Sony Alpha cameras and lenses

• A mystery creative brief based on the theme of Sydney

• Direct mentorship from Eric Peng and Northborders

• Expert insights from Team Sony — test gear, ask questions, and receive real-world advice

• Network with fellow creatives across photography, video, and content creation

• Exclusive DigiDirect offers on Sony gear

• Sony prize packs for Best Photo and Best Video

• Winners will be recognised on official Sony and DigiDirect channels

What to Bring

• Your own camera, lens, and SD card

• An empty SD card (to use with Sony cameras)

• Two forms of valid Australian photo ID (required to borrow Sony gear)

• Your own water bottle and lunch to stay energised

Whether you're an emerging creator or an experienced visual storyteller, this is your opportunity to push your creative boundaries, connect with the community, and be seen.

Limited spots available. Open to creators aged 16+. Register now 

• Street Photography and Video

• SD Card
• Camera and Lens (if you have one)
• Photo ID (2 forms, government issued)