AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
Your chance to experience the latest Sony superzoom lenses and bodies

About the event

Step into the world of precision and power with Sony’s latest photography innovations. This is your exclusive opportunity to get hands-on with cutting-edge gear — including the highly anticipated 400-800mm superzoom lens, the game-changing Alpha 9 III, and the superb 300mm f/2.8 lens.

Capture aircraft in motion during takeoff and landing from two unique vantage points, giving you the perfect chance to explore long-range composition, sharpness, and autofocus tracking in real-world conditions. Whether you're passionate about aviation photography or simply want to test the limits of Sony’s newest gear, this is a unique experience you won’t want to miss. Test out Sony’s latest gear, including the new 400-800mm lens, the impressive Alpha 9 III, and the 300mm f/2.8 lens.

Enjoy a unique hands-on experience capturing aircraft during takeoff and landing from two different locations. Perfect for aviation enthusiasts and photographers wanting to try Sony’s top telephoto gear in action.

What to bring

  • Your DSLR or Mirrorless camera (all brands welcome!) & a range of Sony models will be available to try. Charged batteries, your memory card, a tripod or monopod, water bottle. weather appropriate clothing and comfortable shoes
2025 Alpha Awards Photo Competition

2025 Alpha Awards Photo Competition

Celebrating its tenth year, the Alpha Awards showcase the very best of photography captured on a Sony Alpha camera and lens, giving you the chance to share in over $60,000 (AUD) worth of Sony digital imaging gear. 

Terms and conditions apply.*

Retail Partner

Teds Cameras

Since opening the doors to our first camera store in Melbourne in 1970, Ted’s Cameras has grown to become one of the most beloved camera stores in Austral...

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