Understanding Commercial Campaigns: Sports Brief

Join Sony Digital Imaging Advocate Clyde Vaughan for a informative session dedicated to commercial Photography & Video, focused around constructing a commercial sports campaign. This session will then feed into a shooting experience listed as a separate event. Attendees do not need to attend both, however it would be recommended

This session will focus on building shot lists, discussing deliverables, and understanding client expectations and client direction/ briefs

Commercial Campaigns are complex, high deliverable and generally elevate visual assets for brands that need planning and preparation, and this session aims to develop and introduce the skills needs to land clients, but also deliver results on every set

Key Learnings
- Working with talent
- Direction
- Planning & Moodboards
- Client Expectations 
- Style & moods
- Deliverables
- Tools & Tricks


 

• Working with talent
• Direction
• Workflow
• Gear & Style

• Camera, Lens, SD Card