AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.

AU NZ
A practical talk on casting, direction and creating better work

About the event

A practical talk on casting, communication, direction and building better work.

 

Most photographers think the shoot starts when someone steps in front of the camera.

It doesn’t.

The shoot starts in the outreach. The brief. The references. The trust. The go-see. The way you talk to someone before they ever arrive on set. That is the part most photographers skip, and it’s why so many shoots feel awkward, undercooked, or completely dependent on whether the “right” person magically turns up.

In this two-hour talk, Oliver Minnett breaks down the process behind working with talent properly: how to reach out, build relationships, cast with intention, brief clearly, direct without making people uncomfortable, and create images that work for everyone involved.

This is not a hands-on posing class. It’s a real-world breakdown of the part of photography most people never get taught, but absolutely need to understand if they want to build a stronger body of work.

Oliver will share real examples from his own shoots across commercial work, music, artists, models, swimwear, editorial and his personal platform OfOliver, showing how different projects are built from the first idea through to the final image. He’ll cover the grind behind building relationships, why working with the same people repeatedly matters, how to tell the difference between experience and actual ability, and why good direction starts long before the shoot day.

A major focus will also be duty of care, comfort and image consent. Not as a box-ticking exercise, but as a creative advantage. When people feel safe, respected and understood, they give you more. Better expression. Better movement. Better trust. Better photographs.

You’ll leave with a clearer system for building a portfolio that feels intentional, commercially viable and genuinely collaborative, plus a guided PDF breakdown you can refer back to after the session.

 

 

 

What you’ll learn

 

How to reach out properly
What separates a good approach from one that gets ignored, and why your work, tone and intention matter before you even send the message.

How to build relationships with talent
Why one good shoot is not the end goal, how rapport builds over time, and why working with people repeatedly often leads to your strongest work.

Casting, go-sees and choosing the right person
What castings are for, what a go-see actually tells you, and why “experienced” does not always mean “good”.

How to brief before the shoot
How to communicate the idea, the mood, the boundaries and the expectations so everyone arrives with the same picture in their head.

How to direct on the day
How to give clear direction, read someone’s comfort level, work with nervous talent, and avoid turning the set into an awkward guessing game.

Duty of care and image consent
Why model comfort, boundaries and image approval matter, even when it means losing a photo you love.

What talent actually experience on set
We’ll have three models join the session to talk about their own experiences in the industry, what makes them feel comfortable, what makes them cautious, what good direction feels like, and what photographers often get wrong.

How direction changes from person to person
We’ll finish with a short live shoot showing how each model moves differently, and why your direction needs to change based on the person in front of you, their experience, their confidence and how they respond.

How to create work with stronger vision
How to stop making random “nice” photos and start building a body of work with taste, consistency and purpose.

 

Who it’s for

This talk is for photographers and videographers who work with people, or want to.

It’s especially useful if you shoot portraits, swimwear, fashion, editorial, music, artists, content, personal branding, campaigns, or model tests. Beginners will get a clear map of how to start properly. Experienced photographers will probably realise where their process has been letting them down.

If you’ve ever wondered how to approach models, how to get better people in front of your camera, how to direct without feeling weird, what talent actually think on set, or why your shoots never quite match the vision in your head, this is for you.

 

What you’ll walk away with

You’ll leave with a practical framework for building shoots from the ground up: outreach, casting, pre-production, communication, direction, consent and follow-through.

You’ll also hear directly from three working models about what makes a shoot feel safe, professional and creatively useful from their side of the camera.

The session will finish with a short live direction demo, showing how different talent move, respond and need to be guided differently.

You’ll also receive a guided PDF breakdown after the session, so you’re not trying to remember everything from the talk.

What to bring

  • Pen + Paper (optional)
Thu 28 May 2026, 6:30PM - 9:30PM (UTC+10) Canberra, Melbourne, Sydney
A$79 per/person    Learn more
2026 Alpha Awards Photo Competition

2026 Alpha Awards Photo Competition

2026 marks the eleventh year of the Alpha Awards celebrating the greatest images from across Australia and New Zealand captured on Sony Alpha cameras and lenses, giving you the chance to share in over $62,000 (AUD) worth of Sony digital imaging gear. 

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