AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
Alida

Aaron Key

Sony Product Specialist
Image: Alida

Aaron has worked as a commercial photographer for nearly two decades, specialising in fashion, beauty and portraiture.

His imagery has been published in numerous local and international publications, such as Remix, Pulp, Staple, Style, Idealog, Rip It Up, Sunday, Urbis, FQ Men, FHM, NZ Women's Weekly, Woman's Day, Poster and Highlights. Some of his commercial clients include Saatchi & Saatchi, Clemenger BBDO, Universal, EMI, Marker, The Wilderness, Fracture, Ricochet, World, Maggie Marilyn, Nyne, Illicit, Kagi, Silo Theatre, Mr Smith, Q Brand Agency, Les Mills, and ASB Bank, to name just a few.

Aaron is also the Digital Imaging Product Specialist for Sony New Zealand.

What is in your camera bag?

Sony α7 III
Sony 24-105mm f/4 G
Sony 70-200mm f/2.8 GM

What is your go to in your Alpha kit and why?

For speed, versatility and fantastic image quality I love shooting with the α7 III and FE 24-105 f/4 G lens.

Most memorable moment shooting with Alpha?

Attending Farm Jam in February 2018 to create portraits of FMX, BMX and MTB riders.