Scene
AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

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Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
Sony New Zealand
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Event Host

Alpha Community Event
Sony New Zealand
Image: Alpha 1 (A1)
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Alpha 1 (A1)
Capture, create and collaborate

About the event

Join our extraordinary Sony Alpha community of creators at a special live event in Auckland. 

  • Get hands-on with the latest Sony camera gear (Alpha, ZV and Cinema Line)
  • Create new and unique images using our Alpha photography sets
  • Capture live performances by Sony Music artist Lilly Carron with our Cinema Line cameras
  • View the winning images from the 2023 Alpha Awards
  • Attend photo talks by three highly regarded photographers (Victoria Baldwin, Matthew Abbott and Meghan Maloney)

Admission to the creative space (downstairs) and the 2023 Alpha Awards gallery (upstairs) is FREE, but you need to register via this page.

The first 50 registered attendees will receive a FREE Sony SRS-XB100 Portable Bluetooth Speaker when they arrive at the venue!

Be quick to register as spaces are limited.

To register for the photo talks (these cost $20 per session) please click the following links:

This event will be held at Brad's Warehouse located in Auckland's CBD. Parking and public transportation is nearby.

Techniques covered

  • How to use Sony cameras and lenses to create awesome images!

What to bring

  • SD memory card.

Event FAQs (For general FAQs, please visit the Frequently Asked Questions page)

We will have a large selection of Sony cameras and lenses at this event.
No, but there will be snacks.
There are two Wilson parking buildings near the venue.
Yes, you can get to Auckland CBD by bus or train.
Please feel free to email sonyscenenz.sanz@sony.com if you have any questions about this event.
Suitable for all levels Portraiture Video Music Design
Sat 28 Oct 2023, 1:00PM - 2:00PM
Suitable for all levels
NZ$0 per/person    
11 Durham Ln, Auckland CBD Auckland 1010
Brad's Warehouse
Sat 28 Oct 2023, 2:00PM - 3:00PM
Suitable for all levels
NZ$0 per/person    
11 Durham Ln, Auckland CBD Auckland 1010
Brad's Warehouse
Sat 28 Oct 2023, 3:00PM - 4:00PM
Suitable for all levels
NZ$0 per/person    
11 Durham Ln, Auckland CBD Auckland 1010
Brad's Warehouse
Sat 28 Oct 2023, 4:00PM - 5:00PM
Suitable for all levels
NZ$0 per/person    
11 Durham Ln, Auckland CBD Auckland 1010
Brad's Warehouse
Sat 28 Oct 2023, 5:00PM - 6:00PM
Suitable for all levels
NZ$0 per/person    
11 Durham Ln, Auckland CBD Auckland 1010
Brad's Warehouse
Sat 28 Oct 2023, 6:00PM - 7:00PM
Suitable for all levels
FREE    
11 Durham Ln, Auckland CBD Auckland 1010
Brad's Warehouse
2026 Alpha Awards Photo Competition

2026 Alpha Awards Photo Competition

2026 marks the eleventh year of the Alpha Awards celebrating the greatest images from across Australia and New Zealand captured on Sony Alpha cameras and lenses, giving you the chance to share in over $62,000 (AUD) worth of Sony digital imaging gear. 

Terms and conditions apply.*
Enter now

Event Host

Sony New Zealand

Sony New Zealand has a dedicated team of event specialists who help design and bring to life a small number of face-to-face events throughout the year. We partn...

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Great opportunity to try out a wide range of Sony cameras and lenses”

Juby Joseph, Sony Alpha Touch & Try