Event Host
Sony Australia
25 Jul / 26 Jul / 1 Aug / 2 Aug

Alpha in Action Photography Test Drive

Multiple cities
Event Host
Sony Australia
Image: Sony Australia, a7 III with 35mm full-frame image sensor (Body only)
Event Host
Sony Australia
25 Jul / 26 Jul / 1 Aug / 2 Aug
Alpha in Action Photography Test Drive
Multiple cities
Event Host
Sony Australia
Image: Sony Australia,
Event Host
Sony Australia
25 Jul / 26 Jul / 1 Aug / 2 Aug
Alpha in Action Photography Test Drive
Multiple cities
Event Host
Sony Australia
Image: Sony Australia, a7S Digital E-Mount Camera with Full Frame Sensor (Body only)
Get hands on with all the latest and greatest Sony cameras and lenses

About the event

Join Sony Australia for the 2019 Alpha Test Drive. This is your chance to get hands on with all current Sony E-Mount Alpha cameras and lenses including the newly announced 200-600mm G lens & 600mm G Master lens.

This session focuses on Action Photography where you’ll have the opportunity to shoot a World Championship and Commonwealth Games Rhythmic Gymnastics duo. As you explore the current Sony camera range, Sony’s Digital Imaging Specialists will be at your call to provide expert camera knowledge on a range of items including but not limited to; settings, functionality and operability.

Attendees will meet at a hotel location in each city. From there you will be given the opportunity to loan any current Sony camera and lens to test drive for the session. Once you have some gear in your hands, we’ll be making our way to another location on the Sony Bus. On arrival, you’ll have over an hour of shooting time as the rhythmic gymnasts perform their routines. Along for the ride will be a Sony Digital Imaging Advocate who will be able to guide you as needed. Once the session is over, we’ll get everyone back to the hotel to check in their loan gear.

This year we will be taking the Alpha in Action Photography Test Drive session to Brisbane, Sydney and Melbourne. The dates are:

City Date Address
Brisbane 18th & 19th July Sofitel Brisbane - 249 Turbot St, Brisbane City QLD 4000
Sydney 25th & 26th July Sofitel Wentworth - 61-101 Phillip St, Sydney NSW 2000
Melbourne 1st & 2nd August Pan Pacific - 2 Convention Centre Pl, South Wharf VIC 3006


At the end of the session there will be the opportunity to purchase Sony cameras and lenses through a retailer present.

Techniques covered

  • Sony camera operability & functionality 
  • A better understanding of the features in Sony cameras 
  • A better understanding of the Sony range of cameras and lenses 
  • Basic composition ideas 
  • Tips & tricks when using a Sony Camera    

What to bring

  • Comfortable walking shoes 
  • Wet weather Jacket if conditions require it 
  • SD card ideally with read/write speed of 90 mb/s 
  • And that’s all. We’ll bring the rest 

Event FAQs (For general FAQs, please visit the Frequently Asked Questions page)

Yes. Sony Australia will have loan cameras and lenses to use for the session
Yes. Minors may attend this event so long as they are accompanied by a responsible adult
Yes. Our hotel location can be reached by public transport
Yes. If you have any further enquirers please direct them to SonyScene.SANZ@sony.com
Please be aware, at the end of the session there will be the opportunity to purchase Sony camera and lens gear through a current retailer in the market. During the Test Drive Roadshow, each day will have a different retailer present. Pricing for all products is set by the retailer.

Event Host

Sony Australia

Sony Australia

Sony Australia & New Zealand have a dedicated team of event specialists who help design and bring to life a small number of face-to-face events throughout the y

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