AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.

AU NZ
Try the latest Sony Cameras and Lenses

About the event

Sony Touch & Try Experience

Get hands-on with the latest Sony imaging technology at our exclusive Sony Touch & Try Experience, presented in partnership with Sony Australia and Croydon Camera House.

Hosted in the Sony Suite, this relaxed session gives photographers, filmmakers, content creators, and enthusiasts the opportunity to explore and experience Sony's newest cameras and lenses in a welcoming, pressure-free environment.

Be among the first to try the highly anticipated Sony Alpha 7 V and Sony Alpha 7R VI, alongside a curated selection of Sony's latest AlphaCinema Line, and G Master cameras and lenses.

Unlike a traditional workshop, there is no formal presentation or structured instruction. Instead, you'll have the freedom to spend time with the equipment that interests you most, ask questions, compare gear, and gain valuable insights from Sony imaging specialists who will be available throughout the session.

Whether you're considering your next camera upgrade, curious about the latest Sony technology, or simply want to experience the newest equipment firsthand, this is the perfect opportunity to get your hands on the gear and have your questions answered by the experts.

What You Can Expect

  • Hands-on access to the latest Sony cameras and lenses
  • Try the new Alpha 7 V and Alpha 7R VI
  • Explore selected Alpha, Cinema Line, and G Master products
  • One-on-one conversations with Sony specialists
  • Product demonstrations and expert advice
  • Complimentary coffee and refreshments
  • A relaxed environment to test gear at your own pace

Exclusive Attendee Offer

As a thank you for attending, participants will receive access to exclusive event-only pricing and special offers on selected Sony cameras and lenses through Croydon Camera House. If you've been considering your next camera body, lens upgrade, or a move into the Sony ecosystem, this is the perfect opportunity to explore the gear and take advantage of attendee-exclusive savings.

Whether you're a current Sony shooter, a photographer considering a switch, or simply passionate about imaging technology, we'd love to welcome you for a coffee, a chat, and a hands-on experience with the latest Sony imaging equipment.

Techniques covered

  • Portrait Photography
  • Styling and Art Direction
  • Basics of Lighting

What to bring

  • Camera and Lens (if you have one)
  • 2x 128GB V30+ SD Cards
  • Water bottle and snack
  • Comfortable shoes 
Sun 12 Jul 2026, 11:00AM - 1:00PM (UTC+10) Canberra, Melbourne, Sydney
Suitable for all levels
Event capacity: 30
A$10 per/person    Book now
2026 Alpha Awards Photo Competition

2026 Alpha Awards Photo Competition

2026 marks the eleventh year of the Alpha Awards celebrating the greatest images from across Australia and New Zealand captured on Sony Alpha cameras and lenses, giving you the chance to share in over $62,000 (AUD) worth of Sony digital imaging gear. 

Terms and conditions apply.*

Advocate

Eric Peng

Eric Peng is the Founder & Managing Director of EP Group, a leading Australian boutique media, events and marketing firm.Eric has been Professional Photogra...

Read more
Laikipia, Kenya
Mutitjulu, Australia
Event capacity: 30
Book now