About the event
Activewear Meets Fashion
featuring Aktibowear
Join Sony Advocate Vienna Marie on July 22nd for a 1.5-hour creative workshop exploring the intersection of activewear and fashion. In collaboration with Australian athleisure brand Aktibowear, this session will spotlight bold styling, expressive posing, and movement-driven storytelling—all captured using natural light.
Perfect for beginner to mid-level photographers, you’ll learn how to direct with intention, work confidently with talent, and bring a brand’s energy to life through powerful portraiture and editorial framing.
This is your chance to refine your visual voice while shooting with purpose in a vibrant, fashion-forward setting.
Moodboard for the session:
Techniques covered
- How to find and use flattering natural light for portraits
- Understanding the direction of light and how it shapes the face and form
- Using backlighting for a soft, glowing editorial look
- Managing harsh sunlight: diffusion, shade placement, and exposure control
- Reflector used for balanced fill light and contrast control
- Choosing the right lenses for compression and flattering composition
- Camera settings for movement and energy: shutter speed, aperture, and ISO balance
- Creating depth and layering with natural backgrounds
- White balance tricks to maintain natural skin tones outdoors
- Framing activewear fashion with dynamic, purposeful angles
What to bring
- Cameras + SD Cards
- Camera Batteries