AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.

AU NZ
Double Point BONUS
Join Sony Australia and DigiDirect for an exclusive experience

About the event

Join Sony Australia and digiDirect on trying the latest Sony Alpha 7R VI camera in the Penthouse at W Sydney hotel.

This strictly limited special event gives attendees hands-on access to the brand new Sony Alpha 7R VI. Be among the first in the world to try the latest model in a premium, intimate environment designed for creators and photographers.

During your session, you’ll have the opportunity to:

  • Get hands-on with the new Sony Alpha 7R VI
  • Photograph a professional model in a curated shooting environment
  • Experience the latest Sony imaging technology firsthand
  • Speak with Sony specialists and explore the camera’s newest features

Spots are extremely limited and expected to fill quickly.

Important Information

  • Please arrive 15 minutes prior to your allocated session time for an on-time start.
  • Guests will meet at the top of the blue stairs, where the Sony team will escort attendees to the penthouse at the beginning of each session.
  • Due to the exclusive nature and timing of the experience, late arrivals may not be accommodated.
  •  

Don’t miss this rare opportunity to experience the future of Sony Alpha before anyone else.

Techniques covered

  • Try the latest Sony Alpha cameras

What to bring

  • Your own camera body and lenses (if you have one) 
  • Two 128GB SD cards to trial cameras during the session 
  • Valid government issued photo ID for event entry
Sun 24 May 2026, 4:00PM - 5:00PM (UTC+10) Canberra, Melbourne, Sydney
Suitable for all levels
Event capacity: 12
A$25 per/person    Book now
Sun 24 May 2026, 5:00PM - 6:00PM (UTC+10) Canberra, Melbourne, Sydney
Suitable for all levels
Event capacity: 12
A$25 per/person    Book now
Sun 24 May 2026, 6:00PM - 7:00PM (UTC+10) Canberra, Melbourne, Sydney
Suitable for all levels
Event capacity: 12
A$25 per/person    Book now
Sun 24 May 2026, 7:00PM - 8:00PM (UTC+10) Canberra, Melbourne, Sydney
Suitable for all levels
Event capacity: 12
A$25 per/person    Book now
Sun 24 May 2026, 8:00PM - 9:00PM (UTC+10) Canberra, Melbourne, Sydney
Suitable for all levels
Event capacity: 12
A$25 per/person    Book now
Attend any FASHION, PORTRAIT or PHOTOWALK event between 14th - 31st May and receive DOUBLE POINTS

*Terms & Conditions apply, click Learn More for details.

Advocate

Eric Peng

Eric Peng is the Founder & Managing Director of EP Group, a leading Australian boutique media, events and marketing firm.Eric has been Professional Photogra...

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