Eric Peng

Eric Peng is the Founder & Managing Director of EP Group, a leading Australian boutique media, events and marketing firm. Eric has been Professional Photographer and Creative Director for over a decade and joined Sony as a Digital Imaging Advocate in 2019. Combining his professional industry experience working for some of the best global brands including Red Bull, Louis Vuitton, Tiffany & Co. (LVMH), Eric delivers outstanding commercial media and marketing creative. As a professional photographer by trade, Eric's technical mastery combines with his focus on considered aesthetics and creative direction. He enjoys the wedding, event and documentary side of photography, explaining that it is incredibly technically challenging often with low light and fast moving motion. In teaching, Eric has presented at the National Gallery of Victoria for Visual Communication and Industry (VisCon) and guest lectured at St Leonards College, Sacre Coeur and Methodist Ladies College. Eric's commercial portfolio has works for brands in a wide range of industries - including Ferrari, Sony, FILA Australia, Red Bull and more. Discover more at www.epgroup.co

What is in your camera bag?

Sony A7RIV - an incredible camera for photographs, I love the resolution and color science.

What is your go to in your Alpha kit and why?

I love my Zeiss 50mm ƒ1.4 A - combined with the Sony Alpha 7RV. I use the LA-EA3 adapter to use my favourite glass from the A Mount series. It's got beautiful, smooth bokeh.