2026 Alpha Awards Photo Competition
Terms and conditions apply.*
Reagen Butler is an Auckland-based advertising photographer and director who regularly shoots campaigns for leading local and international brands. Some of his clients include Adidas NZ, All Blacks, Barkers Menswear, NZ Breakers, Daikin, Mercedes Benz, Harley Davidson, KFC NZ, Holden Australia, and Sony NZ.
At this event Reagen will discuss his rapid rise to the top echelon of the NZ commercial photography industry, and how he uses Sony Alpha cameras to create captivating and authentic imagery that clients love.
Attendees will also have the opportunity to try out the new Alpha 7R IV and a comprehensive selection E-mount lenses.