Scene
AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

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Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
Sony Australia
-
Event Partner

Scene Tradeshow 2024 presented by Sony
Sony Australia
Photography, Filmmaking & Content Creation Expo

About the event

2025 TICKETS ARE ON SALE NOW!

Sony’s inaugural Scene Tradeshow combines the best of photography, videography and content creation to deliver the ultimate expo for storytellers. Over two days get hands-on with the latest Sony cameras, lenses, and accessories; be inspired by industry experts in a curated selection of talks, panels and masterclasses; and spark your creativity through workshops and the Alpha Awards photo gallery.

Scene Tradeshow is open to the public! Whether you've just started your journey with your camera, you're a seasoned professional, or even run your own business, the Scene Tradeshow is your hub to experience everything Sony has to offer in the world of digital imaging.

Secure your ticket to Sony’s inaugural Scene Tradeshow and immerse yourself in the worlds of photography, cinema and play for an experience like no other.

INDUSTRY SPEAKERS

Industry experts, master photographers, world-class filmmakers. Discover the incredible talent that will be appearing at Scene Tradeshow.


EXHIBITORS

Scene Tradeshow will play host to a variety of special partners with close ties to Sony who will showcase products and gear that compliment the work of shooters.

Check back soon to find out who will be joining us at Scene Tradeshow in 2024.

Techniques covered

  • Explore the most complete line up of Sony digital imaging equipment, from ZV, compact digital cameras, through the full frame Alpha cameras, and the CineAlta VENICE 2 and BURANO Cinema Line cameras.
  • Get hands on with every full frame lens currently available in Sony's line up, including the newly announced 85mm F1.4 II G Master, 300mm F2.8 G Master, 400mm F2.8 G Master, and 600mm F4 G Master.
  • Learn more about how the Sony range of cameras and lenses can elevate your photography, filmmaking, and content creation!

What to bring

  • If you own a Sony camera, bring it along and drop it off at the service desk for a complimentary sensor clean!
  • An SD card for you camera 

Event FAQs (For general FAQs, please visit the Frequently Asked Questions page)

No, the Scene Tradeshow is open to all ages. For people under the age of 13, they must be accompanied by a legal guardian. All children aged 15 years or younger can enter the Tradeshow free of charge, without purchasing a ticket.
The Scene Tradeshow will have the most complete line up of Sony digital imaging equipment to get hands on with. Quantities are limited, but there are ample opportunities to pick up a model you may be interested in.
There is a food truck and coffee cart on site at the White Bay Power Station for you to purchase food and refreshments.
There is plenty of parking available around the White Bay Power Station. For public transport, bus stops are located on Robert Street and Victoria Road, just a two-minute walk from White Bay Power Station. Regular route 441 and 442 buses run from the Queen Victoria Building, York St, Stands B & D. For more information, travel access guide and map visit: https://www.whitebaypowerstation.com/getting-here
The venue is fully accessible with a lift access available to the upper levels.
Yes. For public transport, bus stops are located on Robert Street and Victoria Road, just a two-minute walk from White Bay Power Station. Regular route 441 and 442 buses run from the Queen Victoria Building, York St, Stands B & D. For more information, travel access guide and map visit: https://www.whitebaypowerstation.com/getting-here
Yes! If you have any further questions don't hesitate to get in contact with the Sony team via email: SonyScene.SANZ@sony.com
This event is open to the public! If you are a general hobbyist or enthusiast, a student, a working professional or run a business in the photography, filmmaking, or content creation space, this event is perfect for you to learn more about Sony digital imaging cameras and lenses.

Tickets

Scene Tradeshow | DAY 1 - Sat 28 Sep 2024, 9:30AM - 5:00PM, Sydney
  • Morning Pass Ticket A$20 - Includes 4 Morning Industry Talks & all-day general Tradeshow access. Children 15 years & under do not require a ticket.
  • Afternoon Pass Ticket A$20 - Includes 4 Afternoon Industry Talks & all-day general Tradeshow access. Children 15 years & under do not require a ticket.
  • All-Day Pass | 1 Day A$30 - Includes 8 Industry Talks & all-day general Tradeshow access. Children 15 years & under do not require a ticket.
  • All-Day Pass | 2 Days A$50 - Includes 16 Industry Talks & all-day general Tradeshow access across both Saturday & Sunday. Children 15 years & under do not require a ticket.
Scene Tradeshow | DAY 2 - Sun 29 Sep 2024, 9:30AM - 5:00PM, Sydney
  • Morning Pass Ticket A$20 - Includes 4 Morning Industry Talks & all-day general Tradeshow access. Children 15 years & under do not require a ticket.
  • Afternoon Pass Ticket A$20 - Includes 4 Afternoon Industry Talks & all-day general Tradeshow access. Children 15 years & under do not require a ticket.
  • All-Day Pass | 1 Day A$30 - Includes 8 Industry Talks & all-day general Tradeshow access. Children 15 years & under do not require a ticket.
  • All-Day Pass | 2 Days A$50 - Includes 16 Industry Talks & all-day general Tradeshow access across both Saturday & Sunday. Children 15 years & under do not require a ticket.
Suitable for all levels Action / sport Other Event Photography
Sat 28 Sep 2024, 9:30AM - 5:00PM
Suitable for all levels
From A$20 per/person    
Robert St, Rozelle NSW 2039
White Bay Powerstation Sydney
Sun 29 Sep 2024, 9:30AM - 5:00PM
Suitable for all levels
From A$20 per/person    
Robert St, Rozelle NSW 2039
White Bay Powerstation Sydney
2026 Alpha Awards Photo Competition

2026 Alpha Awards Photo Competition

2026 marks the eleventh year of the Alpha Awards celebrating the greatest images from across Australia and New Zealand captured on Sony Alpha cameras and lenses, giving you the chance to share in over $62,000 (AUD) worth of Sony digital imaging gear. 

Terms and conditions apply.*
Enter now

Event Partner

Sony Australia

Sony Australia & New Zealand have a dedicated team of event specialists who help design and bring to life a small number of face-to-face events throughout t...

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Sony Bus under the Sydney Harbour Bridge