AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
See the all new Alpha 7 V up close with the team at Sony Australia

About the event

Join Sony Australia in your local camera store in each captial city around Australia for the opportunity to get hands on with the all new Alpha 7 V! 

This casual touch & try experience will allow you to get up close and personal with Sony's newest camera which has redefined basic! 

Supporting these touch & try's will be Sony Australia's Senior Product Specialists who will share the latest features and upgrades, and demonstrate the newest capabilites of the Alpha 7 V. 

Check out the table below to see where and when this touch & try will be in your home city.

 
Store Location City Time Date
DigiDirect King Street Sydney 10:00am - 11:30am 12th February
Ted's Cameras TWI Pitt Street Sydney 1:00pm - 2:30pm 12th February
DigiDirect Elizabeth Street Melbourne 10:00am - 11:30pm 19th February
Ted's Cameras Elizabeth Street Melbourne 10:00am - 11:30pm 19th February
Camera House Elizabeth Street Melbourne 1:00pm - 2:30pm 19th February
JB HiFi Elizabeth Street Melbourne 1:00pm - 2:30pm 19th February
Camera House Hay Street Mall Perth 10:00am - 11:30pm 24th February
Camera House Twin City Adelaide 10:00am - 11:30pm 26th February
Diamonds Cameras Rundle Street Adelaide 1:00pm - 2:30pm 26th February
DigiDirect Adelaide Street Brisbane 10:00am - 11:30am 4th March
CameraPro Commercial Road Brisbane 10:00am - 11:30am 4th March
 

 

Techniques covered

  • Basic camera comparisons 

What to bring

  • Water
  • SD Card if you wish to try an a7 V

Event FAQs (For general FAQs, please visit the Frequently Asked Questions page)

Yes, there will be demo models of the Alpha 7 V for you to try
Thu 12 Feb 2026, 10:00AM - 11:30AM
Suitable for all levels
Event capacity: 50
FREE    Book now
Thu 12 Feb 2026, 1:00PM - 2:30PM
Suitable for all levels
Event capacity: 50
FREE    Book now
Thu 19 Feb 2026, 10:00AM - 11:30AM
Suitable for all levels
Event capacity: 50
FREE    Book now
Thu 19 Feb 2026, 10:00AM - 11:30AM
Suitable for all levels
Event capacity: 50
FREE    Book now
Thu 19 Feb 2026, 1:00PM - 2:30PM
Suitable for all levels
Event capacity: 50
FREE    Book now
Thu 19 Feb 2026, 1:00PM - 2:30PM
Suitable for all levels
Event capacity: 50
FREE    Book now
Tue 24 Feb 2026, 10:00AM - 11:30AM
Suitable for all levels
Event capacity: 50
FREE    Book now
Thu 26 Feb 2026, 10:00AM - 11:30AM
Suitable for all levels
Event capacity: 50
FREE    Book now
Thu 26 Feb 2026, 1:00PM - 2:00PM
Suitable for all levels
Event capacity: 50
FREE    Book now
Wed 4 Mar 2026, 10:00AM - 11:30AM
Suitable for all levels
Event capacity: 50
FREE    Book now
Wed 4 Mar 2026, 10:00AM - 11:30AM
Suitable for all levels
Event capacity: 50
FREE    Book now
Meet the NEW Sony Alpha 7 V

Meet the NEW Sony Alpha 7 V

Get hands-on and discover the newly launched Alpha 7 V at a series of Scene events hosted by Sony Digital Imaging Advocates.

The Alpha 7 V is the perfect full-frame hybrid companion for creators, featuring advanced AI autofocus that recognises humans, animals and more for accurate, reliable focus every time.

Event Partner

Sony Australia

Sony Australia & New Zealand have a dedicated team of event specialists who help design and bring to life a small number of face-to-face events throughout t...

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Sony Bus under the Sydney Harbour Bridge