AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
Joanne Stephan
-
Advocate

Video Workshop

Joanne Stephan
Image: Cinema Line FX3 Full Frame E-Mount
Joanne Stephan
-
Advocate
Video Workshop
Joanne Stephan
Image: Cinema Line FX3 Full Frame E-Mount
Joanne Stephan
-
Advocate
Video Workshop
Joanne Stephan
Image: Cinema Line FX3 Full Frame E-Mount
Learn how to create a 30 second spec ad

About the event

In this video workshop, you will learn how to create a 30 second cinematic spec ad, featuring Sony’s Extra Bass bluetooth speaker.

This will be a lifestyle ad where we will be also working with a super awesome dancer to create a narrative using the product.

There will be no audio involved in this workshop as we won’t need on location recording for this particular style of video.

All attendees will be sent a bonus video file (after the workshop) of my editing process for this ad. This is not an Adobe Premiere tutorial, but more so an overview on how I crafted my version of the edit together, including narrative, shot selection, music, SFX, colour grade and graphics.

Techniques covered

  • Camera settings for video
  • Frame rates - differences between 25, 50 and 100fps
  • Shutter speed (the 180 rule)
  • ISO settings
  • Working with ND filters
  • Lens choices
  • Location and creating depth in your video
  • Story telling through visuals - how camera movement and angles help motivate narrative
  • Story sequence - beginning, middle and end

What to bring

  • Mirrorless camera or DSLR - all brands are welcome
  • Any lenses you have (wide/ zoom, we can make it work)
  • Batteries
  • SD card
  • ND filters (If you have them)
  • Comfy shoes

Event FAQs (For general FAQs, please visit the Frequently Asked Questions page)

Yes there will be extra Sony camera gear available for you to try out and use
There is street parking along Solent Circuit You can also park at Norwest Marketown Shopping Mall carpark
Yes. If you arrive at Norwest station, it is an 8min walk from there to get to Gelato Messina which is our meeting point
Please Note: If you are unwell, or have any flu symptoms, please do not attend the event. We will credit you if you have booked a ticket and unable to attend.

Advocate

Joanne Stephan

Hey, I’m Jo, a Sydney-based photographer, award-winning videographer and licensed drone operator who loves the outdoors. My greatest passion is action spo...

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