AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
Create Cinematic Automotive Content with Jo Stephan

About the event

Calling all content creators, camera lovers, and automotive fanatics – this is your chance to shoot high-octane visuals at one of the biggest custom car shows in Australia!

Sony Digital Imaging Advocate Joanne Stephan is partnering with SessionAU and Sony Australia for a hands-on workshop that blends cinematic storytelling with adrenaline-fueled subject matter – all set inside the heart of the SESSION 2025 Automotive Exhibition at Sydney Showground.

With hundreds of jaw-dropping modified cars, custom builds, and cutting-edge automotive design at your fingertips. This is a rare opportunity to get up close with Australia’s best custom rides while building your creative skillset in photography and video – all in a fast-paced, supportive, and collaborative environment.

Check out the epic Sony Gear Wall & Display Zone – loaded with the latest G Master lenses and cutting-edge tech for you to explore. Got questions? Come chat with us – we’re here to help you get the most out of your gear.

Whether you’re a seasoned photographer / videographer or just starting out, you’ll walk away with content you’re proud of – and the tools to keep levelling up.

Techniques covered

  • Learn to capture movement & detail to create a cinematic reel – hand-held video techniques Create video and photo content in dynamic event environments 
  • Use natural light, elevate your automotive photography Direct and shoot authentic portraits of people and
  • Direct and shoot authentic portraits of people and machines
  • Build visual stories with mood, motion and energy  

What to bring

  • Your camera (Sony Alpha or any brand)
  • A wide lens and a zoom or telephoto lens
  • Fully charged batteries
  • Empty SD cards
  • Comfortable shoes and a love for machines! 

Event FAQs (For general FAQs, please visit the Frequently Asked Questions page)

2025 Alpha Awards Photo Competition

2025 Alpha Awards Photo Competition

Celebrating its tenth year, the Alpha Awards showcase the very best of photography captured on a Sony Alpha camera and lens, giving you the chance to share in over $60,000 (AUD) worth of Sony digital imaging gear. 

Terms and conditions apply.*

Advocate

Joanne Stephan

Hey, I’m Jo, a Sydney-based photographer, award-winning videographer and licensed drone operator who loves the outdoors. My greatest passion is action spo...

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Joanne was an awesome host, super helpful, brimming with knowledge and helpful tips. Our athletes were very accommodating offering us great content. ”

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Jo is really good at explaining set up of cameras and getting the most out of the session. She ensured each participant was capturing good images.”

Sandra Richardson, Action Portraits – Commercial Studio Workshop with Sony Digital Imaging Advocate Joanne Stephan