AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
Eric Peng
-
Advocate

Sony Alpha Touch and Try (TAS)

Luke Tscharke, Eric Peng
Image: Alpha 7S (A7S)
Try the latest Sony Alpha Cameras and Lenses

About the event

Join Sony Digital Imaging Advocates on a Sony Touch and Try and experience a selection of Sony Cameras and Lenses, including Sony Alpha 1, and G lenses including the new 16mm.

Lenses include the 12-24GM, 50 GM 1.2, 16-35 GM as well as Sony's latest Alpha cameras. *Subject to change

This is a free event where you can try some new camera gear and get expert advice. 

 

Techniques covered

  • Sony Touch and Try

What to bring

  • 📸 Your camera (all cameras welcome)
  • 💾 Blank SD card if borrowing Sony equipment
  • 🪪 Photo ID if borrowing Sony equipment
2026 Alpha Awards Photo Competition

2026 Alpha Awards Photo Competition

2026 marks the eleventh year of the Alpha Awards celebrating the greatest images from across Australia and New Zealand captured on Sony Alpha cameras and lenses, giving you the chance to share in over $62,000 (AUD) worth of Sony digital imaging gear. 

Terms and conditions apply.*
Event capacity: 12