Starting Never Ends
AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ

Explore Alpha 7R Series

Enter a whole new world of photographic expression with incomparable image quality and processing speed.

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Gear for the Perfectionist

Alpha 7R IV 35mm Full-Frame Camera

  • 61MP full-frame back-illuminated CMOS sensor
  • Built-in 5Ghz & 2.4Ghz frequencies for incredibly fast photo transfers, perfect for quick turn-arounds.
  • See the rich details of your photos with the 5,760K Dot UXGA OLED Tru-Finder Electronic Viewfinder
  • Dual UHS-II SD card slots for greater read and write speeds.

Alpha 7R III 35mm Full-Frame Camera

  • 42.4MP full-frame back-illuminated CMOS sensor
  • Outstanding battery life with 650 shots* from a single charge
  • 4K HDR video recording with dynamic picture profiles for greater colour information
  • Achieve incredible colour, texture and pattern reproduction with the PixelShift MultiShoot ™ function – only on the R series cameras**
  • *CIPA
  • **Gen 3 & Gen 4

Recommended Lenses

  • Product Image | SEL1635GM FE 16-35mm F2.8 GM
    • Super wide 16mm perspective perfectly controlled by deploying Aspherical and Extreme Aspherical lens elements to reduce astigmatism and field curvature and maintain outstanding image clarity
    • Light and compact making it the ideal travel and landscape photographers' lens.
    Learn more
  • Product Image | SEL2470GM FE 24-70mm F2.8 GM
    Product Image | SEL2470GM
    • Combining XA, Aspherical, and Super ED (Extra Dispersion) lens elements ensures you have edge-to-edge sharpness even at the widest aperture
    • The flexibility of this zoom lens makes it essential in any photographer’s kit, covering landscape through to portrait photography.
    Learn more
  • Product Image | SEL70200GM FE 70-200mm F2.8 GM OSS
    Product Image | SEL70200GM
    • Built for speed and efficiency in the field with two-mode Optical SteadyShot, Focus Limiting, and Focus Hold button allows for greater control during operation
    • The 23 elements in 18 groups ensures each image taken is resolved with incredible detail across the entire focal length, making this mid-length telephoto lens perfect for any style of photography
    Learn more
  • Product Image | SEL100400GM FE 100-400mm GM
    Product Image | SEL100400GM
    • Magnesium Alloy components and numerous design refinements contribute to class-leading weight reductions offering greater mobility and manageability.
    • Similarly to the 70-200mm this lens also shares the two-mode Optical SteadyShot, Focus Limiting, and Focus Hold button design for greater operability.
    Learn more
  • Product Image | SEL24F14GM FE 24mm F1.4 GM
    Product Image | SEL24F14GM
    • Employment of XA (Extreme Aspherical) elements and ED glass effectively suppresses sagittal flare aberrations
    • The fast F1.4 aperture makes this a perfect astrophotographer’s lens and is ideal in any low-light shooting environments
    Learn more
  • Product Image | SEL85F14GM FE 85mm F1.4 GM
    Product Image | SEL85F14GM
    • The 11 blade aperture design with ED glass controls light dispersion to offer one of the best prime lenses in the G Master family
    • An exceptional lens for portrait photography, finding a perfect balance between professional and portable.
    Learn more
  • Product Image | SEL100F28GM FE 100mm F2.8 STF GM OSS
    Product Image | SEL100F28GM
    • The unique use of the Apodization lens element when used with Aspherical lens and ED glass provides unmatched bokeh quality
    • Aperture ring, a Focus Limiter ring, and Optical SteadyShot ™ offer exceptional functionality all controlled by the lens.
    Learn more
  • Product Image | SEL135F18GM FE 135mm F1.8 GM
    Product Image | SEL135F18GM
    • The extremely high surface precision of the XA elements, combined with the Super ED elements in this telephoto prime delivers breathtaking bokeh and incredibly detailed resolution
    • Designed with flexible operability and constructed for greater reliability ensures this lens meets the professional requirements of any photographer
    Learn more
  • Product Image | SEL400F28GM FE 400mm F2.8 GM OSS
    Product Image | SEL400F28GM
    • Remarkably lightweight, weighing at just 2,895 grams, the innovative optical design reduces the number of elements deployed at the front of the lens for outstanding mobility and handling
    • On-lens functionality of Full-time DMF, three-mode Optical SteadyShot, Focus Limiter and numerous Focus Hold buttons support the demands of professional photography needs
    • The use of three fluorite lenses minimise axial chromatic aberration and lateral chromatic aberration allowing clear reproduction of the finest subject details for stunning resolution and bokeh
    Learn more
  • Product Image | SEL600F40GM FE 600mm F4 GM OSS
    Product Image | SEL600F40GM
    • Similarly to the 400mm, the 600mm also shares in outstanding mobility weighing just 3,040 grams, making this lens the lightest in its class*
    • Dual XD (Extreme Dynamic) Linear Motors provide fast, precise autofocus with reliable subject tracking under the most demanding situations, ensuring you never miss the crucial moment
    • The use of three fluorite lenses minimise axial chromatic aberration and lateral chromatic aberration allowing clear reproduction of the finest subject details for stunning resolution and bokeh
    *600mm F4 interchangeable lenses for 35mm full-frame format bodies, Sony survey, 2019 Learn more

Start Exploring

Craig Parry
Jason Charles Hill
Meghan Maloney
Pat Kay
Mark Galer
Luke Tscharke
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