Commercial Photography Workshop - Pre, Production, Post

Join us for a Commercial Photography Masterclass with Sony Digital Imaging Advocate Eric Peng, a highly experienced photographer and commercial director who has worked with global brands including Porsche, Sony, Louis Vuitton, Tiffany & Co, LVMH, Zenith Watches, Kennedy, and many more.

Eric regularly collaborates with international brands and talent to create large-scale campaigns across Australia, New Zealand, the United Kingdom, and the United States.

This mini-masterclass offers a rare behind-the-scenes look at how professional commercial projects are conceived, executed, and delivered—covering the full workflow from pre-production through to post-production.

Eric will break down his real-world approach to client work, sharing his top tips on:

• Understanding and aligning with client objectives

• The critical role of pre-production and planning

• Building effective mood boards

• Location considerations

• Communicating creatively with brands and stakeholders

Moving into production, the workshop will include a live shoot on location using flash, with a professional model on-site. Eric will walk through his lighting decisions, shooting process, and how to work efficiently while maintaining a high-end commercial aesthetic.

The session will conclude with a deep dive into post-production, where Eric discusses:

• Editing with intention

• Maintaining consistency in style and brand voice

• Deliverables, file preparation, and client expectations

• Approaching each project with the end use in mind

This masterclass is ideal for photographers looking to step into commercial work, refine their professional workflow, or gain insight into how high-level campaigns are built from concept to delivery. Expect practical knowledge, honest advice, and real-world examples from someone working at the highest level of the industry.

Attend this workshop and receive a PGYTech Camera Strap or gift valued at $70.

• Commercial Photography 

• Camera
• Lenses
• Laptop with Editing Software
• Chargers 
• Waterbottle and Snack