AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
Jump in, and get creative

About the event

Sony 6-Hour Creative Challenge – Scene House Sydney presented in partnership with digiDirect

Step into an exhilarating creative showdown at Scene House Sydney with the Sony 6-Hour Creative Challenge.

Whether you’re flying solo or teaming up with up to four creatives (your choice), this is your chance to push your visual storytelling skills to the limit.

Choose your medium—photography, videography, or both—and take advantage of exclusive access to Sony Alpha or Cinema Line cameras paired with premium G Master lenses (subject to availability). Then, hit the ground running.

You’ll have just six hours to plan, shoot, edit, and publish your final pieces of work on social media.

Choose to shoot within the stunning architectural spaces of Scene House with a model on-site, or venture out to capture the vibrant energy of Sydney’s streets—the creative direction is entirely yours.

Compete for exciting Sony prizes, challenge your creativity under pressure, and connect with a community of passionate creators. Don’t miss this unique opportunity to create, collaborate, and showcase your vision.

Don't miss the exclusive opportunity to try some of the best Sony Cameras and Lenses in the real world, whilst pushing your creative skills.

Come back in time to see all the entries and be part of the Sony creative community!

Every person must hold a valid ticket in the group! 2 Forms of Government Issued Photo ID Essential to facilitate your loan

Techniques covered

  • Creativity
  • Teamwork
  • Editing

What to bring

  • Your camera and lens
  • Laptop and charger 
  • Notebook and Pen
  • 2 Forms of Government Issued Photo ID
  • Jacket and Comfortable walking shoes
  • 2x 256GB V30+ SD cards
Sat 30 May 2026, 4:00PM - 10:00PM
Suitable for all levels
Event capacity: 12
A$95 per/person    Book now
2026 Alpha Awards Photo Competition

2026 Alpha Awards Photo Competition

2026 marks the eleventh year of the Alpha Awards celebrating the greatest images from across Australia and New Zealand captured on Sony Alpha cameras and lenses, giving you the chance to share in over $62,000 (AUD) worth of Sony digital imaging gear. 

Terms and conditions apply.*

Advocate

Eric Peng

Eric Peng is the Founder & Managing Director of EP Group, a leading Australian boutique media, events and marketing firm.Eric has been Professional Photogra...

Read more

My first Sony workshop to learn how to shoot Portraits. I was very impressed with the location, knowledge and guidance by the Sony Advocates.”

Lorraine MacDonnell, Sony Editorial and Portrait Photography Workshop at Kangaroo Manor
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Event capacity: 12
Book now