The Business of Photography & Video: Sales, Marketing & Growth Masterclass

Your camera is your craft. Your business is what makes it sustainable.

You can take incredible photographs. You can create beautiful video. But if you don't know how to find customers, sell your value, market yourself and turn one client into a long-term relationship, building a successful creative business can be difficult.

In Part 3 of The Business of Photography & Video, join EP Group Founder and Managing Director Eric Peng for a practical, high-energy masterclass focused on the business skills that sit behind successful photography and video careers.

This isn't just about taking better photos.

It's about learning how to get more of the right customers, communicate your value, increase your revenue and build a business people want to come back to.

Learn How to Win Customers — and Keep Them

Where do your next clients actually come from?

We'll unpack the fundamentals of customer acquisition, marketing and sales, giving you practical ways to think about finding opportunities and turning attention into business.

You'll explore:

• How customers discover and choose photographers and videographers

• How to position yourself so the right people understand what you offer

• How to market yourself without feeling like you're constantly "selling"

• How to use Instagram and social media to build visibility and credibility

• How to create content that supports your business rather than simply chasing likes

• How to turn enquiries into genuine sales opportunities

• How to communicate your value with confidence

• How to present yourself and your work professionally

Because having a great portfolio is only part of the equation.

People need to understand why they should choose you.

Learn How to Sell Without Selling Out

Talking about money can be uncomfortable.

Talking about your value shouldn't be.

We'll break down the fundamentals of selling creative services — from understanding what your customer actually needs, to presenting your ideas, handling objections and confidently discussing your price.

You'll also have the opportunity to practise how you present yourself and articulate your value to potential customers.

Whether you're pitching a local business, a major brand or an agency, knowing how to communicate what you bring to the table can make a huge difference.

Turn One Client Into More Business

What happens after you win the job?

That's where the real opportunity begins.

We'll explore Customer Lifetime Value and how successful businesses build relationships that extend beyond a single project.

You'll learn how to identify opportunities for:

Upselling — creating higher-value solutions when a customer needs more.

Cross-selling — identifying additional services that complement the original project.

Repeat business — creating reasons for customers to come back.

Referrals — turning great customer experiences into new opportunities.

Instead of constantly starting from zero, learn how to build a customer base that can grow with you.

Are You Actually Making Money?

Being busy doesn't necessarily mean being profitable.

We'll get into the commercial side of running a creative business, including:

• Revenue vs profit

• Pricing and perceived value

• Understanding your costs

• Knowing what your time is worth

• Profit margins

• Discounting

• Capacity and workload

• Choosing the right customers

• Building sustainable revenue

The question isn't simply:

"What should I charge?"

It's:

"What does it take to build a creative business that is actually worth running?"

Marketing That Works Beyond the Algorithm

Instagram can be a powerful business tool — but followers aren't the same as customers.

We'll look at how to use social media, personal branding, storytelling and content to build credibility and create opportunities.

You'll explore how your:

Instagram → Portfolio → Website → Communication → Sales → Customer Experience

can work together as one connected marketing system.

The goal isn't to become an influencer.

It's to become easier to find, easier to trust and easier to hire.

Build a Brand People Remember

Why do some photographers become the obvious choice for a particular type of client?

Because they stand for something.

We'll explore brand positioning, niche development and differentiation, including how to identify:

• Who you actually want to work with

• What you want to be known for

• What makes you different

• Where your skills meet genuine market demand

• How your portfolio communicates your position

• How your pricing and presentation reinforce your brand

You don't have to appeal to everyone.

You need to become relevant to the right people.

Your Creative Skills Are Only Half the Story

The photographers and videographers building sustainable careers need more than technical skills.

They need to understand:

Marketing.

Sales.

Customer experience.

Communication.

Pricing.

Profitability.

Relationships.

Brand.

This masterclass brings those pieces together in one practical session designed specifically for creatives.

What You'll Walk Away With

You'll leave with a clearer understanding of how to:

✓ Attract the right customers
✓ Build a stronger marketing presence
✓ Use Instagram and social media more strategically
✓ Present yourself and your work with confidence
✓ Communicate your value
✓ Convert enquiries into paying clients
✓ Increase the value of existing customers
✓ Identify upselling and cross-selling opportunities
✓ Build customer loyalty and repeat business
✓ Understand Customer Lifetime Value
✓ Think about pricing and profitability
✓ Position your creative business in the market
✓ Build a customer experience people remember

Who Is This For?

This intermediate masterclass is for photographers and videographers who already have some experience working with clients and are ready to take their bus

• Sales and Marketing Masterclass

• Laptop and Charger