The Business of Photography & Video: Starting Your Business with Eric Peng

Turning your passion for photography and video into a successful business takes more than great creative work. It requires a strong understanding of clients, pricing, marketing, sales, commercial strategy and the experience you deliver at every stage of the relationship.

Join EP Group Founder and Managing Director Eric Peng for an insightful session on The Business of Photography & Video and what it really takes to build a sustainable creative business.

Eric will share practical insights from his career as a professional photographer, entrepreneur, senior business leader and creative, drawing on more than a decade of experience working with some of the world’s leading brands.

What we'll explore

The session will cover the realities of getting started in the photography and video industry, including:

• Getting started: Turning your creative skills into a viable business and understanding what it takes to make the transition from photographer or videographer to business owner.
• Camera gear & investment: What equipment you actually need when starting out, where to invest, and why the most expensive gear isn't always the best business decision.
• Experience matters: Why technical skill is only one part of the equation — and how professionalism, reliability, communication and delivering consistently can set you apart.
• Getting it right for clients: Understanding the client's brief, expectations and objectives, and creating an experience that builds trust and confidence.
• Client-centricity: Putting the client at the centre of your business and understanding how strong relationships can become one of your greatest competitive advantages.
• Pricing your work: How to think about pricing beyond simply charging for your time, including value, costs, positioning, scope and profitability.
• Marketing yourself: Building your personal and business brand, finding the right clients and creating a marketing approach that generates opportunities.
• Lifetime customer value: Moving beyond one-off jobs to build long-term client relationships, repeat business, referrals and sustainable revenue.
• Building a business: Understanding the commercial foundations required to create a creative business that is not only busy, but profitable and sustainable.

About Eric Peng

Eric Peng is an experienced senior business leader, entrepreneur and creative with more than a decade of experience managing, leading and innovating for some of the world's leading global brands.

Combining commercial acumen, sales and marketing expertise with a creative approach to understanding the unique strategic needs of organisations, Eric has built a career focused on creating meaningful and lasting impact for brands and people.

Eric is the Founder and Managing Director of EP Group, one of Australia's leading boutique media, events and marketing firms. His professional career began in brand management, sales and marketing strategy across FMCG, luxury, retail and e-commerce, including experience with Red Bull, LVMH, Louis Vuitton, Tiffany & Co., Logitech and Catch.com.au.

An industry expert in luxury retail, Eric specialises in client development, marketing and PR, change management, consumer experience and retail excellence. He has led markets generating more than $65 million and $100 million in annual sales within LVMH, giving him a deep understanding of the complex expectations of today's luxury consumer and the commercial strategies required to deliver outstanding brand performance.

As a professional photographer by trade, Eric has also been a Sony Australia Digital Imaging Advocate and has presented for Visual Communication Victoria at the National Gallery of Victoria on Visual Communication Design and Industry.

Previously, Eric worked as Account Manager – Consumer Electronics at Wesfarmers/Catch.com.au, managing the Consumer Electronics portfolio for one of Australia's leading online shopping destinations. His experience combines commercial strategy, consumer electronics and Australian Competition & Consumer Law within a large-scale organisation.

Eric holds a Bachelor of Business from Monash Business School, with particular interests in marketing strategy, business law and management.

Passionate about transformation and development, Eric brings together his diverse commercial and creative experience with a human-centred, solutions-oriented mindset to help businesses and brands create outstanding value.

Whether you're thinking about starting your photography or video business, are already taking on clients, or want to turn your creative work into a more sustainable and commercially successful business, this session will provide practical insights to help you take the next step.

• Introduction to Starting Your Creative Business

• Laptop and Pen