AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Explore Sony’s Digital Imaging line-up, an ever-expanding range of cameras, lenses and accessories that have been developed to meet a diverse range of creative needs and technical requirements.

AU NZ
FILA Campaign - EP Commercial
Eric Peng
-
Advocate

Sony Alpha Awards - Information Session II with Eric Peng

Eric Peng
Image: FILA Campaign - EP Commercial
Learn the entry requirements for Sony Alpha Awards

About the event

Sony Alpha Awards 2025: Online Info Session with Eric Peng

Now in its tenth year, the Sony Alpha Awards have become the premier photography competition for Sony shooters across Australia and New Zealand, celebrating creativity, skill, and innovation through imagery captured on Sony Alpha cameras and lenses.

To help you prepare your best-ever submission, join us for a special online info session hosted by Sony Digital Imaging Advocate, Eric Peng.

What to Expect

Eric will walk through:
📸 Entry requirements & how to submit your work
📸 2025 categories – including exciting new updates
📸 Tips, tricks & creative prompts to inspire your entry

Whether you’re entering for the first time or aiming to take the top spot, this session is a great opportunity to brainstorm ideas and start shaping your submission.

⚠️ Please note: All information shared by Eric reflects his personal opinions and does not represent the judging panel or official judging process.


What’s New for 2025?

🌿 Nature Category Expanded
Nature has always been a fan favorite — and now it’s bigger than ever! In 2025, it's been divided into three exciting new categories:

  • Bird Life

  • Sea Life

  • Wildlife

This not only adds more focused opportunities for nature photographers, but also triples the prize pool in this space. If nature photography is your passion, this is your year!

🌉 Youth Category – Theme: “Bridge”
Back again for 2025, the Youth Category (open to images taken on any camera) invites young photographers to creatively interpret the theme “Bridge.” Think literal structures, symbolic connections, or metaphorical crossings — the possibilities are endless. Eric will share ideas to help younger creatives bring this concept to life.


Key Competition Info

🏆 $62,000 in Prizes

  • Grand Prize: Sony gear valued at $10,000

  • 13 Category Prizes: Sony gear valued at $4,000 each

đź“… Entries Open: 12:00 PM AEDT, Thursday 6th March 2025
đź“… Entries Close: 11:59 PM AEST, Monday 30th June 2025
📍 Open to: Australian & New Zealand residents
đź“· Eligible entries must be shot on Sony cameras & lenses (except for the Youth category)


Whether you’re drawn to the stars, the streets, the sea — or anywhere in between — this is your chance to turn your creativity into recognition. Join us and get inspired for the Sony Alpha Awards 2025!

 

Techniques covered

  • Sony Alpha Awards Information Session

What to bring

  • Laptop
Tue 13 May 2025, 7:00PM - 9:00PM (UTC+10) Canberra, Melbourne, Sydney
Suitable for all levels
FREE    
Online meeting details will be emailed to you with the booking confirmation.
2026 Alpha Awards Photo Competition

2026 Alpha Awards Photo Competition

It’s your last chance to get your entry in for the Alpha Awards photo competition!

Alpha Awards celebrates the greatest images from across Australia and New Zealand captured on Sony cameras and lenses, giving you the chance to share in over $62,000 (AUD) worth of Sony digital imaging gear. 

Don’t miss out, entries now close Friday 3 July.

Advocate

Eric Peng

Eric Peng is the Founder & Managing Director of EP Group, a leading Australian boutique media, events and marketing firm.Eric has been Professional Photogra...

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Sony’s event was amazing! Hands-on with top gear, expert tips, and creative insights—highly recommend for photographers looking to upgrade portfolio.”

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