AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ
FILA Campaign - EP Commercial
Eric Peng
-
Advocate

Sony Alpha Awards - Information Session II with Eric Peng

Online
Tue 13 May
Eric Peng
Image: FILA Campaign - EP Commercial
Learn the entry requirements for Sony Alpha Awards

About the event

Sony Alpha Awards 2025: Online Info Session with Eric Peng

Now in its tenth year, the Sony Alpha Awards have become the premier photography competition for Sony shooters across Australia and New Zealand, celebrating creativity, skill, and innovation through imagery captured on Sony Alpha cameras and lenses.

To help you prepare your best-ever submission, join us for a special online info session hosted by Sony Digital Imaging Advocate, Eric Peng.

What to Expect

Eric will walk through:
📸 Entry requirements & how to submit your work
📸 2025 categories – including exciting new updates
📸 Tips, tricks & creative prompts to inspire your entry

Whether you’re entering for the first time or aiming to take the top spot, this session is a great opportunity to brainstorm ideas and start shaping your submission.

⚠️ Please note: All information shared by Eric reflects his personal opinions and does not represent the judging panel or official judging process.


What’s New for 2025?

🌿 Nature Category Expanded
Nature has always been a fan favorite — and now it’s bigger than ever! In 2025, it's been divided into three exciting new categories:

  • Bird Life

  • Sea Life

  • Wildlife

This not only adds more focused opportunities for nature photographers, but also triples the prize pool in this space. If nature photography is your passion, this is your year!

🌉 Youth Category – Theme: “Bridge”
Back again for 2025, the Youth Category (open to images taken on any camera) invites young photographers to creatively interpret the theme “Bridge.” Think literal structures, symbolic connections, or metaphorical crossings — the possibilities are endless. Eric will share ideas to help younger creatives bring this concept to life.


Key Competition Info

🏆 $62,000 in Prizes

  • Grand Prize: Sony gear valued at $10,000

  • 13 Category Prizes: Sony gear valued at $4,000 each

đź“… Entries Open: 12:00 PM AEDT, Thursday 6th March 2025
đź“… Entries Close: 11:59 PM AEST, Monday 30th June 2025
📍 Open to: Australian & New Zealand residents
đź“· Eligible entries must be shot on Sony cameras & lenses (except for the Youth category)


Whether you’re drawn to the stars, the streets, the sea — or anywhere in between — this is your chance to turn your creativity into recognition. Join us and get inspired for the Sony Alpha Awards 2025!

 

Techniques covered

  • Sony Alpha Awards Information Session

What to bring

  • Laptop
Tue 13 May 2025, 7:00PM - 9:00PM (UTC+10) Canberra, Melbourne, Sydney
Suitable for all levels
Event capacity: 30
FREE    Book now
Online meeting details will be emailed to you with the booking confirmation.
2025 Alpha Awards Photo Competition

2025 Alpha Awards Photo Competition

Celebrating its tenth year, the Alpha Awards showcase the very best of photography captured on a Sony Alpha camera and lens, giving you the chance to share in over $60,000 (AUD) worth of Sony digital imaging gear. 

Terms and conditions apply.*

Advocate

Eric Peng

Eric Peng is the Founder & Managing Director of EP Group, a leading Australian boutique media, events and marketing firm.Eric has been Professional Photogra...

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