AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ

Master of All

Shoot video and stills without limits and untap your full potential with lenses that have been designed to work in perfect synergy with your Sony Alpha camera.

The G Master Advantage

Linear Response Manual Focus for Intuitive MF Control

Achieving accurate and creative manual focus control is easy with Linear Response MF. Unlike conventional lenses with electronic focus control, where the focus changes with rotational speed, Linear Response MF changes focus position linearly with the rotation angle. This enables direct and intentional manual focus control, for repeatable operation and precision.

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G Master Resolution Without Compromise

XA (extreme aspherical) elements and other advanced technologies combine to achieve extraordinary resolution and contrast from the image centre right out to the edges. Sony’s Nano AR Coating II subdues flare and ghosting, while a floating focus mechanism ensures optimum sharpness at any focusing distance for extraordinary resolution.

Low-Light Shooting Capability to Capture Every Detail

Keep exposure settings constant throughout the zoom range of your lens to maintain low-light capability or action-stopping shutter speeds with consistently spectacular image quality.

Unlock the full potential of your Sony Alpha Camera

Sony's G Master series redefines lens performance to deliver images with spectacular detail. The in-house development of aspherical glass, precise autofocusing motors and leading-edge compact form factors for these lenses have all been designed to ensure optimal performance with Sony Alpha Cameras. Combining outstanding speed, efficiency and reliability, G Master lenses provide new creative possibilities for both stills and video.

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Shoot with unparalleled resolution, precision and speed

The G Master series is the culmination of groundbreaking technological innovation and uncompromising optical design to deliver unmatched imaging performance.

Advancements in lens actuators has led to the development of the XD Linear Motors, Sony’s fastest autofocus motors. With higher thrust, greater efficiency, and supported by a new set of algorithms developed specifically for them, XD Linear Motors achieve outstandingly fast autofocus at near-silent operation. As Alpha camera bodies continue to advance, XD Linear Motors have been designed ensuring autofocus remains fast and reliable, even when shooting video at high frame rates or photographing fast moving objects such as motorsports or birds in flight.

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One Mount. Lenses for Life

The One Mount concept brings Sony’s most advanced imaging technology together via the E-mount platform, seamlessly connecting full-frame and APS-C, stills and movies, amateurs and professionals through a versatile range of camera bodies and lenses that offer unlimited creative potential.

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Discover G Master Lenses

Group shot of GM Lenses
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