AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ

JOIN US AT SCENESCAPE, THE ULTIMATE PHOTOGRAPHY, VIDEOGRAPHY & CONTENT CREATION EXPO!

Scene Tradeshow, our dedicated event for visual storytellers, returns in 2025, with a brand-new name; SCENESCAPE, and an even bigger program than our inaugural event in 2024!

Join us between 20 - 21 September 2025 at White Bay Power Station in Sydney to get hands-on with the latest Sony camera gear, hear from industry experts and professional creators in a curated selection of talks, panels and masterclasses and spark your creativity through hands-on workshops and demos.

EVENT PROGRAM

From panels, talks and masterclasses, to immersive camera demos, explore everything on offer at SceneScape.
More to be announced soon!

MAINSTAGES
WORKSHOP ZONE
IMMERSIVE DEMOS
THE HUB
PHOTOGRAPHY & SHORT FILM SHOWCASE
PLAYZONE
PARTNER ALLEY
BUY SWAP & SELL

SPEAKERS, PRESENTERS & PARTNERS

Industry experts, master photographers, world-class filmmakers. Discover the incredible talent that will be appearing at SceneScape.
More to be announced soon!

Colin Jeffs
Colin Jeffs

Music Filmmaker & Sony Digital Imaging Ambassador

View Bio

APPEARING
SUNDAY
Craig Parry
Craig Parry

Disney & Nat Geo Creator & Sony Digital Imaging Ambassador

View Bio

APPEARING
ALL WEEKEND
HUXLEY School of Makeup
HUXLEY School of Makeup

Leading Creative Academy for Makeup Artistry

View Bio

APPEARING
ALL WEEKEND
Ivan Vukusic
Ivan Vukusic

AACTA Awards and Industry Development Manager

View Bio

APPEARING
SATURDAY
James Day
James Day

Professional Wedding Photographer

View Bio

APPEARING
SUNDAY
Jayson Robertson
Jayson Robertson

Street & Travel Content Creator

View Bio

APPEARING
SUNDAY
Julia Trotti
Julia Trotti

Portrait Photographer & YouTube Creator

View Bio

APPEARING
SATURDAY
Kate Newman
Kate Newman

Nature & Wildlife Photographer

View Bio

APPEARING
SATURDAY
Kirsty Halliday
Kirsty Halliday

Multi-award-winning Photographer and Sony Advocate

View Bio

APPEARING
SATURDAY
Liam Breanan
Liam Breanan

Two-time ACS Gold Tripod-winning Cinematographer and Filmmaker

View Bio

APPEARING
ALL WEEKEND
Luke Tscharke
Luke Tscharke

Sony Digital Imaging Advocate and Landscape Photographer

View Bio

APPEARING
SATURDAY
Mark Galer
Mark Galer

Professional Photographer, Educator and Author

View Bio

APPEARING
ALL WEEKEND
Matthew Abbott
Matthew Abbott

Australian Photojournalist

View Bio

APPEARING
SUNDAY
Mike Amarico
Mike Amarico

Automotive Photographer & YouTube Creator

View Bio

APPEARING
SUNDAY
Nicholas Colla
Nicholas Colla

Film, Television and Digital Producer

View Bio

APPEARING
SATURDAY
Nick and Helmi
Nick and Helmi

Cinematic Travel and Food Content Creators

View Bio

APPEARING
SUNDAY
Nicolas Godoy
Nicolas Godoy

National Sales and Marketing Manager

View Bio

APPEARING
SUNDAY
Panavision
Panavision

Creative Partner to Filmmakers

View Bio

APPEARING
ALL WEEKEND
Rachel Hadfield
Rachel Hadfield

Action Sports and Portrait Photographer

View Bio

APPEARING
SATURDAY
Robin Moon
Robin Moon

Visual Storyteller and Sony Digital Imaging Advocate

View Bio

APPEARING
SATURDAY
Tania Verbeeck
Tania Verbeeck

Sony Digital Imaging Ambassador and Award-winning Filmmaker

View Bio

APPEARING
SATURDAY
Tim Hawkins
Tim Hawkins

Director of Photography

View Bio

APPEARING
SUNDAY
Vienna Marie
Vienna Marie

Photographer, Designer, Educator and Sony Digital Imaging Advocate

View Bio

APPEARING
SATURDAY
27 Project
27 Project

More Info

APPEARING
ALL WEEKEND
ASUS
Asus

More Info

APPEARING
ALL WEEKEND
CR Kennedy
CR Kennedy

More Info

APPEARING
ALL WEEKEND
Federation of Camera Clubs
Federation of Camera Clubs

More Info

APPEARING
ALL WEEKEND
Huxley School of Makeup
Huxley School of Makeup

More Info

APPEARING
ALL WEEKEND
Kayell Australia
Kayell Australia

More Info

APPEARING
ALL WEEKEND
Pelican
Pelican

More Info

APPEARING
ALL WEEKEND
Pixel Perfect
Pixel Perfect

More Info

APPEARING
ALL WEEKEND
Radbitz
Radbitz

More Info

APPEARING
ALL WEEKEND
Videndum
Videndum

More Info

APPEARING
ALL WEEKEND

Tap into your inner content creator and borrow one of Sony’s vlog-ready cameras to see what the fuss is all about! If you own a Sony camera, bring it along and drop it off at the service desk for a complimentary sensor clean. And if you need to kick your feet up between headline talks, power up a PlayStation 5 and try putting down the fastest lap around the Nürburgring in Gran Turismo 7.

Featured Sony cameras & lenses:
ZV-1 | ZV-E10 II | FE 24mm F1.4 GM | E PZ 10-20mm F4 G

Got a question? Pop into the Sony Hub where you can get more information about anything related to SceneScape including upcoming talks, directions, or any general enquiries. Fallen in love with some Sony kit you’ve experienced? Speak with the sales team in the Sony Hub and make a purchase at special pricing or take home a memento with limited-edition SceneScape merchandise.

TICKETS

Book your tickets to SceneScape and prepare to be immersed into the worlds of photography, cinema and play, for an experience like no other.

SAT 20 SEPT OR SUN 21 SEPT
9AM – 5:30PM


  • Access to 8 Industry Talks
  • Access to 8 x practical workshops
  • All-day access to all Tradeshow demos in photography, cinema & other Sony products
  • All-day access to all Tradeshow experiences incl. Alpha Awards photo gallery & Catchlight Film Festival screening zone
  • Access to a junior hands-on session hosted by Sony Digital Imaging Ambassador Craig Parry
  • Opportunities to connect with wider industry brands across content creation, photography & filmmaking

Ticket Price | $39

SAT 20 SEPT AND SUN 21 SEPT
9AM – 5:30PM


  • Access to 16 x industry talks
  • Access to 16 x practical workshops
  • All-day access to all Tradeshow demos in photography, cinema & other Sony products
  • All-day access to all Tradeshow experiences incl. Alpha Awards photo gallery & Catchlight Film Festival screening zone
  • Access to a junior hands-on session hosted by Sony Digital Imaging Ambassador Craig Parry
  • Opportunities to connect with wider industry brands across content creation, photography & filmmaking

Ticket Price - Adults | $59


Ticket Price - Students | $29

BUY TICKETS

Sony Hub

At the centre of the Scene Tradeshow floor is the Sony Hub, the go-to destination for everything Sony. Engage directly with the Sony sales team for exclusive Tradeshow pricing and collect a one-of-a-kind merchandise that you won’t find anywhere else.

Light Temperature Room

Step into the Light Temperature Tunnel and discover how different lighting can transform the mood and emotion of any scene. Experience the light temperature shifting from the warm glow of a candle to the crisp brightness of daylight. Watch as the space adapts in real-time, with a display showcasing the current light settings, offering insight into the art and science of illumination.

Catchlight Film Festival Viewing

Immerse yourself in the artistry of Sony’s short film festival, the Catchlight Film Festival, by viewing the finalist films. Feel free to wander in and out of the Catchlight Cinema as you please, taking time to appreciate each film. Upon entering, be sure to explore the wall of information showcasing each film on display and watch in your own time through Sony's Film Festival streaming site.

Alpha Awards Photo Gallery

Experience the pinnacle of Sony Alpha photography at the Alpha Awards Gallery, where you'll have the opportunity to view the finest works from the 2024 Alpha Awards competition. This gallery showcases the exceptional talent from across Australia and New Zealand, featuring images captured on Sony Alpha cameras and lenses. From breathtaking landscapes to captivating portraits, the gallery highlights the creativity and technical excellence of the photography community from across ANZ.

Complimentary Camera Sensor Cleaning

Keep your Sony gear in top shape with a complimentary sensor cleaning at our express service station. While your camera gets some TLC, dive into the world of vlogging with our lineup of Sony's latest vlogging cameras and accessories. Get expert tips on how to create stunning content and capture every moment of the Scene Tradeshow. Whether you're maintaining your gear or exploring new ways to share your story, this station has you covered!

Lounge, Rest & Recover

Need a break from the Sony Scene excitement? Step into our dedicated lounge zone, where you can recharge and relax. Adjacent to the food and beverage offering, this stylish space is designed for networking, conversation, or simply unwinding. Whether you’re catching up with friends or immersing yourself in the latest Sony PlayStation games, the lounge offers a space to kick your feet up before the next talk takes starts.

Photowalk with Mike (North Borders) & Meghan Maloney

Straight after the talk, join Mike & Meghan for a photowalk from 14:30pm. Meeting Point - The Hub.

Photowalk with Demas, Jayson, Willis & Andy

Straight after the talk, join all the panel members for a photowalk from 12:30pm. Meeting Point - The Hub.

Photowalk with Sony Advocates

Explore other Photowalks taking place in Sydney. Hosted by Sony Digital Imaging Advocates - discover more here

From Screen to Print: Mastering the Art of Print Preparation Presented by Pixel Perfect
9:30am - 10:30am

Join Pixel Perfect’s Rob Scheeren with photographers Robin Moon and Tim Moon for a practical guide to your first print. Learn how to choose paper, optimise your monitor, solve common issues, and master colour management — with tips from industry, fine art, and architectural perspectives.

Featuring

Rob Scheeren | Robin Moon | Timothy Moon

Lens Revolution: Women Redefining Visual Culture
10:30am - 11:30am

This engaging panel explores how women are reshaping visual culture through bold ideas, distinct perspectives and boundary-pushing storytelling. Hear from this diverse panel of female creators as they discuss how gender influences their work – and the strategies they use to navigate and challenge industry barriers.

Featuring

Grace FallFrom | Kirsty Halliday | Rachel Hadfield | Tania Verbeeck

Vertical Visions: Mastering Social Media Aesthetics
11:30am - 12:30pm

This panel of professional creators will discuss the fast-evolving visual trends for social media and how to stay connected with a digital audience. Explore stratergies behind capturing and sharing content that speakes to your niche, keeping your audiences engaged, how to stand out in the sea of social media noise, and how to maintain an aesthetically cohesive look across different social platforms.

Featuring

Demas Rusli | Jason Morris | Julia Trotti | Vienna Marie

Excellence in Frame: Anatomy of an Alpha Award-Winning Photo
1:30pm - 2:30pm

Go behind the scenes of the 2025 Alpha Awards with judges from the competition’s most contested categories: Astro, Portrait, Sea Life, Wild Life, and Editorial. This panel unpacks the winning entries, delves into the decision-making process and offers practical insights into what makes a photograph stand out on the judging table and beyond.

Featuring

Craig Parry | Julia Trotti | Kate Newman | Luke Tscharke | Mark Galer

Evolution and Revolution: The Shape of Screen to Come
2:30pm - 3:30pm

On this panel discussion, emerging and established producers come together to explore the shifting landscape of the screen industry – from timeless storytelling principles to the evolving forces of audience behaviour, technology and distribution. This dynamic panel offers insights into what’s changing, what’s not, and what it takes to stay ahead, led by Nick Colla (LateNite Films, "Rebooted"), and Emmy Award-winning producer Kirsty Stark (First Day, Stateless, Wastelander Panda), and moderated by AACTA’s Awards and Industry Development Manager, Ivan Vukusic.

Featuring

Ivan Vukusic | Nick Colla | Katie Amos

Partnership Opportunity CR Kennedy
4:30pm - 5:30pm

Details coming soon.

Featuring

TBA

From Fieldwork to Front Page with Matthew Abbott
9:30am - 10:30am

What makes a story not just seen, but felt? In this keynote, internationally acclaimed photojournalist Matthew Abbott shares his process behind some of the world’s most compelling visual stories, from wildfire-ravaged Australia to the remote Coral Sea. Known for his work in The New York Times and National Geographic, Matthew will unpack how he navigates the full creative journey, from researching and pitching ideas to gaining access, shooting in unpredictable conditions, and publishing in a global media landscape.

Featuring

Matthew Abbott

Panavision | Behind the Lens: How Optics Shape Storytelling
10:30am - 11:30am

In filmmaking, the choice of lens is more than a technical decision, it’s a storytelling tool. In this immersive session, Nic Godoy, National Sales and Marketing Manager at Panavision Australia, takes directors, cinematographers, and creatives deep into the world of optics to explore how lenses influence the mood, tone, and emotional language of film.

With live cameras and array of Panavision lenses on stage, Nic will demonstrate how different optics alter perspective, depth, and atmosphere, and how those creative choices can subtly—or dramatically—shift the way a story is experienced. Drawing on over 26 years in the industry, Nic brings a rare blend of technical mastery and creative insight to this engaging, practical session.

Featuring

Nicolas Godoy

Beyond the Postcard: Immersive Storytelling in Travel Photography
11:30am - 12:30pm

Move beyond the postcard image and into the heart of a place. Learn how to blend cultural immersion, environmental portraiture and documentary techniques to tell deeper, more nuanced stories of the places we visit. It’s not just about where you are – but how it feels to be there.

Featuring

Jayson Roberston | Mark Galer

Life and Creation - How to Balance the Big Things & the Little Ones
12:30pm - 1:30pm

How do you navigate a creative career while raising a young family? What does balance really look like - and is it even possible? This intimate discussion explores the emotional, practical and creative challenges of sustaining momentum in the creative industries world while caring for small children, maintaining a home life and holding on to your creative self.

Featuring

Colin Jeffs | Craig Parry | Kirsty Halliday | Nick & Helmi

Photographic Storytelling and Documentary Narratives with Adam Ferguson
2:30pm - 3:30pm

Join award-winning photographer Adam Ferguson as he takes audiences inside the evolving world of documentary photography. Through projects like Migrantes and Big Sky, Adam shares how authorship, ethics, and visual language shape compelling narratives. Explore the shift to collaborative storytelling, the role of cultural respect and consent, and why embracing the photographer’s presence can lead to more authentic, resonant work.

Featuring

Adam Ferguson

Urban Exploration: The Art of City & Street Photography
3:30pm - 4:30pm

Master the art of contemporary urban storytelling through photography and filmmaking – from classic street documentation to architectural studies and cinematic sequences. Explore ethical techniques for capturing authentic human moments and uncovering the hidden narratives that shape city life.

Featuring

Andrew Zhao | Jayson Robertson | Mike Amarico | Willis Newman

Sony Cinema Line: In the Field with Director of Photography Tim Hawkins
4:30pm - 5:30pm

Join award-winning Director of Photography Tim Hawkins for an immersive 60-minute session unpacking three decades of real-world shooting experience across documentary, lifestyle and commercial television.

In his signature candid and interactive style, Tim will share behind-the-scenes stories from productions like "Who Do You Think You Are?" and Todd Sampson’s "Body Hack", alongside live audience Q & A, vision reels and hands-on reflections about using the Sony Burano in the field.

Featuring

Tim Hawkins

Kids with Cameras Session hosted by Craig Parry
9:30am - 11:30am

An exciting new addition to the 2025 program, Kids with Cameras invites the next generation of visual storytellers to explore the world through the lens. Led by Craig Parry, this hands-on session gives children the opportunity to learn the fundamentals of photography in a fun, supportive environment.

Featuring

Craig Parry

Short filmmaking masterclass with Sony's Cinema Line
45-minute sessions at
10:30am | 12:15pm | 2:00pm | 3:45pm

Join Liam Brennan, two-time ACS Gold Tripod-winning cinematographer, for an immersive, hands-on session at Sony SceneScape 2025. In Lens to Living Room, Liam will demonstrate exactly how he approaches shooting a scene — from concept to execution. Attendees will get a front-row view of his process in lighting design, lens selection, and camera movement, walking away with practical skills and confidence to shoot a full scene themselves.

Featuring

Liam Brennan

Pigments of Your Imagination
10:00am - 10:30am

Details Coming Soon

Featuring

Vienna Marie

Preparing & Packing for a Wildlife Photography Journey
11:00am - 11:30am

Details Coming Soon

Featuring

Kate Newman

FX6: Documentary Filmmakers Tool
12:00pm - 12:30pm

Documentary filmmaking is about trust, timing, and telling stories as they unfold and the Sony FX6 is built to support exactly that. In this hands-on session, filmmaker Tania Verbeeck shares how she configures and uses the FX6 in the field, drawing from her own experience capturing unscripted moments in challenging environments.

From camera settings and rig setup to storytelling strategy, Tania will walk you through her process for staying nimble on location, building strong narratives, and uncovering the emotional thread in the edit. Whether you're shooting solo or with a small team, this workshop is packed with real-world tools for crafting rich, resonant stories.

Featuring

Tania Verbeeck

The Power of Makeup: Bringing Characters to Life
1:00pm - 1:30pm

In this 30-minute workshop, join Michael Huxley, makeup artist and founder of Huxley Makeup, as he shares how on-set makeup can transform characters and elevate storytelling for film, TV, and theatre. From subtle character details to full prosthetic creations, Michael will reveal how design choices shape personalities, support narrative, and bring productions vividly to life.

Featuring

Huxley School of Makeup

1-in-1000. How to Capture the Perfect Moment in Action Photography
2:00pm - 2:30pm

Sometimes it takes a thousand shots to get the one — that split-second frame that tells the whole story. In this session, NZ-based action sports photographer Rachel Hadfield shares her process for capturing images that not only freeze the action, but make people feel like they were right there in the moment.

Featuring

Rachel Hadfield

Working with Talent for a Portrait Shoot
3:00pm - 3:30pm

Details Coming Soon.

Featuring

Julia Trotti

Capturing fast paced action with Jason Morris
4:00pm - 4:30pm

Join cinematographer, DP, and YouTuber Jason Morris for a high-energy, hands-on workshop designed for creators looking to elevate their sports filmmaking. Drawing on collaborations with leading brands like Sony, DJI, and Rebel Sport, Jason will share ten practical techniques for capturing dynamic, impactful action content — from low angles for maximum power to moody lighting, motion blur, whip transitions, POV rigs, and more. Learn how to create cinematic atmosphere, master smooth tracking shots, and immerse viewers in the heart of the action. Perfect for filmmakers, content creators, and sports storytellers ready to take their footage to the next level.

Featuring

Jason Morris

Vlog – How to be your best travel vlogger
10:00am - 10:30am

Details Coming Soon.

Featuring

Nick & Helmi

Inside the Assignment: Shooting on the Move
11:00am - 11:30am

What does it take to capture striking, authentic visuals when the clock is ticking and conditions are constantly shifting? In this fast-paced, gear-focused workshop, photojournalist Matthew Abbott breaks down how he approaches high-stakes fieldwork using Sony equipment. Using a recent assignment with whale shark scientists for The New York Times as a case study, Matthew shares what’s in his bag, how he preps his settings for speed, and the techniques he uses to stay nimble in unpredictable environments. Expect candid insights, practical tips, and a rare look at how a seasoned storyteller works under pressure, while still delivering world-class results.

Featuring

Matthew Abbott

CineAlta Burano - The Compact Cinema Camera
1:00pm - 1:30pm

Get hands-on insights into Sony’s powerful and compact cinema solution – the CineAlta BURANO – with Director of Photography Tim Hawkins. In this technical deep dive, Tim walks through his go-to setup process and share practical tips for getting the most out of the BURANO in real-world production environments.

Drawing on footage from recent projects, he'll demonstrate how the BURANO delivers cinematic quality in a nimble, versatile package – perfect for everything from commercial sets to fast-moving documentary shoots.

Featuring

Tim Hawkins

Tips to be nimble when you can't control the scene
2:00pm - 2:30pm

Details Coming Soon.

Featuring

Jayson Robertson | Willis Newman

Music Video Tutorial
3:00pm

Details Coming Soon.

Featuring

Colin Jeffs

Photo Walk
4:00pm - 4:30pm

Details Coming Soon.

Featuring

James Day

The Documentary Portrait
5:00pm - 5:30pm

This workshop dives into the process of listening and directing when working with people. I’ll demonstrate how to compose the frame, set up lighting, and communicate with talent to capture authentic, compelling portraits. Attendees will see how building trust directs a subject. It’s about collaboration in action—how lighting, composition, and real human connection come together to create honest, powerful portraits.

Featuring

Adam Ferguson

Perspective Playground

Ready to explore the edge of visual possibility? Enter a world where perception bends and detail reigns. This hands-on zone invites guests to experiment with warped perspectives and macro photography in surreal, mind-bending environments. Experience this with your own camera you bring along, or borrow one of ours!

Freeze the Flow

In this dynamic zone, dancers will leap, twist and strike a pose giving you the chance to put Sony’s autofocus and burst mode to the test. Whether you’re capturing motion or stillness, experience firsthand the power of Sony’s sensor and focusing systems – engineered to never miss the moment. This zone will be your best chance to test the extreme autofocus speed and unparralled edge-to-edge sharpness of Sony's G Master Lenses, when powered with the flagship Alpha 9 II camera (with the rest of the Alpha lineup on standby, of course!)

Lens to Living Room

An immersive zone that brings Sony’s Cinema Line cameras to life on a working film set crafted for cinematic realism. Direct, shoot, or step into the scene yourself – then watch it unfold via a live feed to a BRAVIA TV in a home-style setup. From the lens to your living room, experience Sony’s professional cinema technology in action and how Sony completes this end-to-end jounrey to bring cinema films into your home.

Audio Zone

Step into our working podcast studio and discover how Sony’s Professional audio products brings “The Full Frame” podcast to life. Test out the latest in Sony's premium range of headphones and audio equipment in a studio-grade environment, presented in collaboration with our friends at The 27 Project.

Sony Camera & Lens Showcase

Within The Hub you will find a must-visit attraction - the most comprehensive display of Sony's camera and lens lineup in Australia and New Zealand. Pop by and learn about Sony's extensive range from one of our product specialists.

Sony Merch Stand

Get your hands on the latest Sony merch at the merch stand. Located within the hub, you will be able to purchase Sony SceneScape 2025 merch as well as the classic favourites.

Sony Store

Looking to buy some new gear? Sony Store will be selling a range of products live from The Hub across the weekend.

Alpha Awards Gallery

Celebrating 10 years of Alpha Awards in Asutralia and New Zealand, this gallery showcases the winning images captured on Sony Alpha cameras by photographers from across Australia and New Zealand – from 2016 through to the 2025 finalists. All prints are proudly printed by Pixel Perfect, our official gallery partner. Step inside and see the world through the lens of Sony’s most celebrated photographers.

Catchlight Film Festival Viewing

This intimate zone features the finalists of the 2025 Catchlight Film Festival – Sony’s annual celebration of short-form storytelling across Australia and New Zealand. Captured entirely on Sony cameras, each film is a testament to the art of visual narrative and the filmmakers behind the lens.

Sony Playstation

Game on! Dive into the latest PlayStation titles on the new PS5 Pro. Pull up a chair, grab a controller, and take a break from the action (or jump into another kind).

Sony Lounge

Details Coming Soon.

Discover Partner Brands

27 Project
27 Project

More Info

APPEARING
ALL WEEKEND
ASUS
Asus

More Info

APPEARING
ALL WEEKEND
CR Kennedy
CR Kennedy

More Info

APPEARING
ALL WEEKEND
Federation of Camera Clubs
Federation of Camera Clubs

More Info

APPEARING
ALL WEEKEND
Huxley School of Makeup
Huxley School of Makeup

More Info

APPEARING
ALL WEEKEND
Kayell Australia
Kayell Australia

More Info

APPEARING
ALL WEEKEND
Pelican
Pelican

More Info

APPEARING
ALL WEEKEND
Pixel Perfect
Pixel Perfect

More Info

APPEARING
ALL WEEKEND
Radbitz
Radbitz

More Info

APPEARING
ALL WEEKEND
Videndum
Videndum

More Info

APPEARING
ALL WEEKEND

Colin Jeffs

Colin Jeffs is a filmmaker, director and Sony Digital Imaging Ambassador who habours a talent for turning sound into story. With a background in performance and a deep love of music, his work blends cinematic visuals with emotional depth – often blurring the line between music video, film and art. Whether he’s shooting for screen or stage, Colin collaborates closely with artists to bring their ideas to life, creating bold, immersive worlds that feel as much as they look.

Colin’s distinct visual style coupled with an intuitive approach to storytelling mean his films leave a lasting impression – crafted to stir something in the viewer long after the final frame.

Craig Parry

Craig Parry is a multi-award-winning ocean and nature photographer, filmmaker and Sony Digital Imaging Ambassador based in Byron Bay. Known for his immersive storytelling, Craig specialises in marine, aerial and landscape photography, capturing the beauty and fragility of wildlife and remote environments. His work has been featured by "National Geographic", "Discovery Channel" and "Travel Channel", and in 2014, Craig was awarded both ‘International Landscape Photo of the Year’ and ‘Underwater Photograph of the Year’.

With a background in visual arts and a lifelong passion for the ocean, Craig creates honest and impactful imagery that not only showcases the natural world, but also inspires environmental awareness and a deeper connection with nature.

HUXLEY School of Makeup

HUXLEY School of Makeup is a leading creative academy for makeup artistry, with campuses on the Gold Coast and in Brisbane. Since 2011, HUXLEY has helped launch hundreds of careers across fashion, film, television, editorial, bridal and special effects.

Known for its immersive and industry-connected approach, HUXLEY's teaching extends beyond the classroom – offering hands-on experiences including editorial shoots, runway shows and professional placements. Led by award-winning educators and powered by industry-grade tools and connections, HUXLEY students graduate with the skills - and mindset - to lead.

https://huxleyschoolofmakeup.com/

Ivan Vukusic

Ivan Vukusic is the Awards and Industry Development Manager at AACTA, where he oversees voting, outcomes and policy across the AACTA Awards. In 2018, he launched AACTA’s development arm, creating pathways for early-career creatives. His latest initiative – the AACTA Screen Careers Expo – is the largest event of its kind in the Southern Hemisphere, opening up the world of screen to new talent.

Ivan’s early career spanned sales and account management with companies like Disney and Umbrella Entertainment, before moving into independent entertainment and media consulting for the likes of Vendetta Films, Monster Pictures, Shock Entertainment and Closer Pictures. He channels his formative experiences into helping shape the future of the Australian screen industry.

James Day

A wedding photographer with over two decades of experience capturing the real connection and love between people on their special days, James Day works with couples across Australia who prioritise fun over formality and want photography that actually feels like them.

Known for his candid, relaxed style, James brings curiosity, care and a sharp eye for the in-between moments that matter. No two weddings are ever the same, which is exactly what keeps him inspired (and why so many couples trust him to tell their stories with heart and honesty).

Jayson Robertson

Jayson Robertson is a Sydney-based content creator with a passion for cinematic storytelling across both photography and videography. His creative journey began during lockdown, capturing content for a local gym before investing in his first camera - a Sony A7iii.

Since then, he’s built a career working with global tourism boards, hotels, and lifestyle brands. Known for his sharp eye for composition and immersive travel content, Jayson draws inspiration from the streets of Southeast Asia, moments of quiet symmetry and the spontaneity of life on the move. Fuelled by curiosity, creativity, and a deep love for the craft, his work invites audiences into the world as he sees it: rich, balanced and always in motion.

Julia Trotti

Julia Trotti is a Sydney-based portrait photographer and YouTube creator with over 16 years of industry experience. Known for her dreamy, natural-light style, she’s worked with leading Australian fashion brands while building a global audience through her tutorials and behind-the-scenes videos.

Julia’s popular YouTube channel dives into the creative and technical aspects of photography, from location shoots to in-depth gear reviews. A go-to mentor for emerging photographers, she makes the craft feel accessible, personal and creatively inspiring.

Ivan Vukusic

Ivan Vukusic is the Awards and Industry Development Manager at AACTA, where he oversees voting, outcomes and policy across the AACTA Awards. In 2018, he launched AACTA’s development arm, creating pathways for early-career creatives. His latest initiative – the AACTA Screen Careers Expo – is the largest event of its kind in the Southern Hemisphere, opening up the world of screen to new talent.

Ivan’s early career spanned sales and account management with companies like Disney and Umbrella Entertainment, before moving into independent entertainment and media consulting for the likes of Vendetta Films, Monster Pictures, Shock Entertainment and Closer Pictures. He channels his formative experiences into helping shape the future of the Australian screen industry.

Kate Newman

Kate Newman is a wildlife and conservation photographer, and Sony Digital Imaging Ambassador, based in Melbourne. A self-taught creative, Kate began her photography journey in 2020 and quickly gained recognition for her striking, emotive images. Her work spans native Australian species to wildlife in the African savanna, with a focus on fostering connection to the natural world and raising conservation awareness.

Through intimate portraits and powerful storytelling, Kate uses her lens to celebrate the wild and advocate for its preservation. She believes photography is not only a tool for storytelling, but one of the most powerful ways to reconnect people with the beauty and fragility of life on Earth.

Kirsty Halliday

Kirsty Halliday is a multi-award-winning photographer and Sony Advocate based in Northland, New Zealand. With over a decade of experience, she work seamlessly traverses genres including weddings, surf, underwater and portraiture.

Kirsty's work is known for its storytelling and emotional depth, with a strong focus on connection to people and place. Her nationally recognised "This Is Me" campaign supports women overcoming trauma, reflecting her belief in photography as a tool for empowerment and change.

Liam Breanan

Liam Brennan is a two-time ACS Gold Tripod-winning cinematographer and filmmaker based in Sydney. He began his career in the music world, where shooting music videos sparked an interest in storytelling through film. Today, Liam’s work – recognised for its colour and emotional richness – spans branded content, documentaries, and commercials.

Equally comfortable with the technical and creative sides of filmmaking, Liam strives to bring out the best in both collaborators and talent. His aim behind the camera? To create images that make you lean in.

Luke Tscharke

Luke Tscharke is a Sony Digital Imaging Advocate and landscape photographer based in Tasmania. A former biologist, Luke blends scientific precision with his singular creative vision to capture Australia’s most remote and wild regions – from the ancient rainforests of his home state to the Antarctic icefields.

His work highlights the beauty and fragility of these environments while advocating for their protection. In his role guiding photography workshops in Tasmania, Luke shares practical techniques and deeper insights into connecting with place, helping others consistently create powerful, well-planned imagery.

Mark Galer

Mark Galer is a veteran of the digital imaging world, with a career that’s tracked alongside photography’s most exciting transformations. A professional photographer, educator and author, Mark spent 14 years as a senior lecturer and program director at RMIT University’s renowned photography program.

With over 30 photography books and 160+ magazine articles to his name, Mark has also been a Sony Digital Imaging Ambassador for over a decade, and his popular Alpha support channel helps photographers around the world get the most out of their gear. Known for pushing the limits of imaging technology, Mark continues to be a guiding voice in the global photography community.

Matthew Abbott

Matthew Abbott is an Australian photojournalist whose work captures the powerful intersection of people, culture and place. His images have appeared in "The New York Times", "National Geographic" and "The Washington Post", and explore themes of resilience, climate and identity.

A member of the Australia photographer collective Oculi, and represented by Panos Pictures, Matthew has earned World Press Photo and Walkley Awards, published the bestselling book "A Fire Inside", and continues to explore meaningful narratives while lecturing and collaborating with global brands.

Mike Amarico

Mike Amarico is a Melbourne-based photographer and creator, best known for his Youtube (and Instagram) channel, “North Borders”. Fusing car culture with travel and storm chasing, alongside a healthy serving of behind-the-scenes wit and honesty, Mike has built a loyal online community of aspiring photographers and adventurers.

What began as a passion soon became a full-time pursuit, with content that’s energetic and grounded in lived experience. A long-time Sony shooter, Mike credits their gear with helping bring his wildest ideas to life – from editing at home to chasing lightning in the outback.

Nicholas Colla

Nicholas Colla is a film, television and digital producer working across both live action and animation. Through his production company LateNite, he champions bold, original voices – creating space for emerging talent to tell stories in a creatively nurturing environment.

Nick’s credits include “The Wizards of Aus” (SBS) starring Guy Pearce, ABC’s “The Legend of Burnout Barry”, and the AACTA-nominated short “Rebooted”, which premiered at Annecy. He’s also produced for Lingo Pictures’ award-winning “Lambs of God” and Princess Pictures’ sketch series “The Slot”. Recent projects include Adult Swim’s “Munch Rexford: Legendary Poacher!!” and ABC’s “Ruby Rai P.I.”, and he is currently developing projects with 20th Television Animation and Bento Box Entertainment in the US.

Nick and Helmi

Nick and Helmi are a husband-and-wife duo based in Sydney, creating cinematic travel and food content across YouTube, Instagram and TikTok. Their signature style blends cultural discovery with vibrant visuals and practical tips, spotlighting hidden gems, street eats, and local adventures around Australia and Asia.

As so many passions do, theirs turned into a full-time creative journey, as Nick left finance and Helmi balanced content with her corporate role. Together, they inspire others to travel more meaningfully and eat curiously.

Nicolas Godoy

Nicholas Godoy is the National Sales and Marketing Manager at Panavision Australia, with over 26 years of experience in the screen industry. Celebrated for his rare mix of technical know-how and creative insight, Nicholas plays an instrumental role in camera and optics support for filmmakers and producers at every stage of production – from features to TV series and commercials.

He’s also a champion for industry development, running mentoring programs, educational partnerships and sponsorships that support emerging talent. A trusted presence behind the scenes, Nicholas helps bring stories to screen with heart and precision.

Panavision

Panavision has been a creative partner to filmmakers around the world since 1954, providing end-to-end solutions across camera, optics, lighting and post-production. With a reputation built on innovation and deep industry collaboration, Panavision supports content creators at every stage of their journey – from pre-production through to final frames.

Driven by a commitment to excellence, inclusion and community, Panavision brings together custom-built tools, expert support and decades of technical expertise to help filmmakers realise their vision exactly as intended.

Rachel Hadfield

Rachel Hadfield is a New Zealand-based action sports and portrait photographer with a love for honest, expressive storytelling. With over a decade of commercial and portrait experience around the world, she’s recently channelled her passion for bikes into her work – capturing major events like Crankworx and Natural Selection, and working with brands like Red Bull.

While she thrives in fast-paced environments, Rachel’s gift lies in capturing raw, unfiltered moments. She’s a firm believer in building community over competition, and she brings that spirit of collaboration into every shoot.

Robin Moon

Robin Moon is a visual storyteller and Sony Digital Imaging Advocate whose work evokes a wonder and reverence for nature. Specialising in wildlife and landscape photography, her award-winning images have been published internationally and collected in homes around the world (even featuring on the beloved architecture television program “Grand Designs New Zealand”).

As the co-founder of Wanderlust Imagery, Robin creates fine art prints for exhibitions and private commissions, and shares her expertise through Capture to Print workshops.

Tania Verbeeck

Tania Verbeeck is a Sony Digital Imaging Ambassador and award-winning filmmaker, harnessing more than 15 years of experience telling stories through film. Tania's work focuses on tourism and women’s rights, combining strong visuals with emotional depth to create content that resonates. Over the years, her films have earned international recognition for both their craft and their message.

Off set, Tania is passionate about helping women find their place behind the camera. She mentors emerging filmmakers, runs workshops, and speaks openly about overcoming imposter syndrome – something she believes too many creatives face in silence. Whether directing or teaching, her goal is simple: to support the next generation of storytellers in finding their voice and feeling seen.

Tim Hawkins

Tim Hawkins is a Sydney-based Director of Photography with over three decades of experience across Australia’s top television networks and programs. Launching his career at the Nine Network, filming stories for “60 Minutes” and “A Current Affair”, Tim has since worked on acclaimed shows like “Who Do You Think You Are?” and “Todd Sampson’s Body Hack”, leading large camera teams while maintaining a deep love for documentary and lifestyle storytelling.

A long-time Sony user – and now an Ambassador – Tim pairs his genuine passion for the industry with a sharp eye for powerful visual narratives, making him one of Australia’s most sought-after DOPs.

Vienna Marie

Vienna Marie is a Filipino-Australian photographer, designer, educator and Sony Digital Imaging Advocate, on a mission to redefine visual storytelling in Australia. With over a decade of experience across photography, design and digital strategy, Vienna brings a bold, heartfelt approach to every project, and her creative direction has led to collaborations with global brands including Sony, Amazon, Adidas, Elizabeth Arden and UberEats.

A passionate mentor, Vienna is the founder of Capture You – a program helping photographers and entrepreneurs elevate both their craft and confidence. She’s led workshops at UNSW and the Fashion Business Institute and, through Sony Scene, guides and inspires emerging creatives to find their voice, sharpen their skills and build meaningful, lasting careers.

Vincent Sheehan

Vincent Sheehan is an award-winning producer whose career spans some of Australia’s most acclaimed film and television projects. His feature credits include “Mullet” (starring Ben Mendelsohn), “Little Fish” (Cate Blanchett), “The Hunter” (Willem Dafoe) and “Jasper Jones” (with Toni Collette and Hugo Weaving). He’s also served as executive producer on “Lore”, “Animal Kingdom” and “The True History of the Kelly Gang”.

In television, Vincent has produced standout series including “The Kettering Incident”, “Operation Buffalo” and “Fisk”. Most recently, he produced “Shayda”, the debut feature from Noora Niasari, which won the Audience Award at the 2023 Sundance Film Festival.

27 Project

The 27 Project is a creative studio in Western Sydney designed for the next generation of content creators, brands and storytellers. Equipped with a full-scale production studio, podcast suite and an in-house team of industry professionals, it’s the first space of its kind in the area — and a key player in the West’s creative resurgence. From reels to full campaigns, The 27 Project exists to help big ideas take shape.

https://www.27project.com.au/

Asus

A trailblazer in global tech, ASUS is trusted by creatives, gamers and professionals for its powerful, precision-built tools. From laptops and desktops to monitors and graphics cards, each of their products is designed to push the boundaries and keep pace with the demands of modern digital life.

Since 1989, ASUS has quietly built a reputation for designing the kind of smart, high-performance tools that fuel creativity, productivity and play. With a forward-thinking approach and a growing list of international awards, the brand continues to help shape the future of how we create and connect.

https://www.asus.com/au/proart/

CR Kennedy

Founded in 1934, C.R. Kennedy is Australia’s largest independent importer and distributor of photographic equipment. With offices across Australia and New Zealand, C.R. Kennedy is known for its deep industry knowledge, trusted service and long-standing support of photographers, filmmakers, and content creators.

C.R. Kennedy works closely with some of the world’s leading imaging brands – including DJI, Sigma, Zeiss, Profoto, Zhiyun, iFootage, Blazar and PMI – connecting creatives with the tools they need to bring their ideas to life.

https://crkphotoimaging.com.au/

Federation of Camera Clubs

The Federation of Camera Clubs (FCC) exists to support and connect camera clubs across New South Wales, helping create positive, inclusive environments where photographers can grow their skills and knowledge, and celebrate their craft. Through competitions, presentations and social activities, the FCC promotes the art of photography and strengthens the amateur photographic movement throughout the region.

In collaboration with SutherlandShire Gamers (SSG), the FCC has launched the FCC Marketplace – a dedicated space for photography enthusiasts to pass on pre-loved Sony gear and give it a second life. The Marketplace will be hosted at the SceneScape tradeshow.

https://fccnsw.myphotoclub.com.au/

Kayell Australia

Kayell Australia has been a trusted name in imaging for over 50 years, offering professional solutions across digital photography, videography and inkjet printing. With a carefully curated range of imported and locally sourced products, they’re passionate about supporting local creatives including photographers and filmmakers, educators, designers and fine art printers.

With teams in New South Wales, Victoria and Queensland, Kayell’s staff bring deep expertise and personalised service to every interaction – whether in person or through the brand’s digital platform. Their commitment to staying ahead of the curve means customers always have access to the latest tools, technologies and advice to elevate their creative practice.

https://www.kayellaustralia.com.au/

Pelican

Beginning in a garage in California in 1976, and growing into the global benchmark for gear protection, Pelican has been the blueprint for near-indestructible cases trusted by photographers, filmmakers, first responders and the military for nearly 50 years.

From studio shoots to remote fieldwork, Pelican cases are designed to disappear into the background, and let you focus on the work at hand. With customisable interiors and a reputation earned through decades of grit and reliability, Pelican is synonymous with more than just protection – their cases reflect a long-standing commitment to practical design and reslience.

https://www.pelican.com/au/en/

Pelican

Pixel Perfect Prolab is Sydney’s premiere destination for colour-managed fine art printing. Known for their precision, care and museum-quality output, they offer archival prints on premium papers with rich detail, tonal depth and long-term durability – all backed by expert colour management to ensure your work looks exactly as intended.

From giclée and photographic prints to framing, mounting, scanning and artwork reproduction, Pixel Perfect Prolab caters to artists, photographers and creatives at every level. With a passionate team that offers thoughtful guidance and a genuine love of the craft, they help turn every print into something exceptional.

https://pixelperfect.com.au/

Radbitz

With a sharp eye for clever design and gear that tells a story, Radbitz brings premium photo and video brands to creatives across Australia and New Zealand. With years of experience in visual industries, Radbitz has built a reputation for championing unique, story-driven products – and getting them into the hands of creatives, fast.

Based in Melbourne, Radbitz brings brands such as LAOWA, MAGMOD, WANDRD and SPIDER to market, offering tools that are as practical as they are innovative. Whether clever lens accessories or gear that’s crafted for adventure, Radbitz is committed to helping photographers and filmmakers explore more and shoot with confidence.

https://radbitz.com/pages/wandrd

Videndum

Manfrotto
Manfrotto is a global leader in photography and videography equipment, trusted by professionals for its precision-engineered tripods, lighting supports and accessories. Designed in Italy, Manfrotto empowers creators to bring bold visual ideas to life, offering the tools and freedom to elevate every frame.

Lowepro
Born in a Colorado shed in 1967 when the mountaineer and adventure photographer Greg Lowe conceived of world’s first internal-frame backpack, Lowepro has since travelled to the ends of the Earth. Trusted by image-makers to safeguard their tools through ice, altitude, impact and storm, they’re crafted to support the weight and freedom of creative ambition.

https://www.manfrotto.com/au-en/
https://www.lowepro.com/au-en/

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