Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.


Discover endless potential with Sony Alpha Cameras

Established Sony Alpha shooters take you behind-the-scenes and share the story behind their creative journeys and how they use Alpha cameras to capture incredible content.

Full Frame Advanced Range

Exceptional mirrorless engineering and innovation, paired with unmatched performance and reliability, come together to deliver a range of cameras designed to meet the needs of shooters from every discipline.

Alpha 7R V 35mm Full Frame Stills & Video Camera

  • 61.0MP Exmor R™ CMOS sensor plus BIONZ XR™ engine for 8 x faster processing performance*
  • AI Processing Unit improving AF and adding more subjects (insects, cars, trains & planes)
  • Improved image stabilisation with up to 8-step** compensation and Active mode added
  • 8K 24/25p and 4K 50/60p movie recording, 4:2:2 10 bit, All-I
  • 4-axis multi-angle LCD monitor providing the best monitor flexibility yet
  • Class leading*** 9.44 mil dot QXGA EVF
  • *Compared to the BIONZ X processing engine, Sony tests
  • **CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM. Long exposure NR off
  • *** As of the October 2022 announcement. Sony survey.

Alpha 7R IV 35mm Full-Frame Camera

  • 61MP full-frame back-illuminated CMOS sensor
  • Built-in 5Ghz & 2.4Ghz frequencies for incredibly fast photo transfers, perfect for quick turn-arounds.
  • See the rich details of your photos with the 5,760K Dot UXGA OLED Tru-Finder Electronic Viewfinder
  • Dual UHS-II SD card slots for greater read and write speeds.

Alpha 7R III 35mm Full-Frame Camera

  • 42.4MP full-frame back-illuminated CMOS sensor
  • Outstanding battery life with 650 shots* from a single charge
  • 4K HDR video recording with dynamic picture profiles for greater colour information
  • Achieve incredible colour, texture and pattern reproduction with the PixelShift MultiShoot™ function - only on the R series cameras**
  • *CIMA
  • **Gen 3 & Gen 4

Alpha 7S III 35mm Full-Frame Camera

  • Newly developed 12.1-megapixel* back-illuminated Exmor R CMOS image sensor
  • Newly developed BIONZ XR image processing engine with up to 8x the processing performance**
  • Movie-making with 4K 120p***, 10-bit 4:2:2 recording capability
  • Fast Hybrid AF with 759 phase-detection AF points and enhanced Real-time Eye AF
  • Body-integrated 5-axis optical image stabilisation, Active Mode for movies****
  • *Approximate effective pixels
  • ** Compared to the BIONZ X image processing engine
  • *** With 10% image crop
  • **** Slight image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer

Alpha 9 II 35mm Full-Frame Camera

  • 24.2-megapixel* 35 mm full-frame stacked CMOS sensor with integral memory BIONZ X™ processing engine
  • 20fps** continuous shooting with AF/AE tracking
  • Wide AF coverage with 693-point phase-detection and 425-point contrast detection AF points
  • 1000BASE-T LAN terminal, 5GHz Wi-Fi support for fast data transfer
  • *Approximate effective pixels
  • ** “Hi” continuous shooting mode. At shutter speeds of 1/125 sec. or higher. In AF-C mode the maximum continuous frame rate will depend on the shooting mode and lens used.

Alpha 1 35mm Full-Frame Camera

  • 50.1MP* 35 mm full-frame stacked CMOS sensor with integral memory
  • Advanced BIONZ XR engine boosts speed by up to 8x**
  • 30fps*** continuous shooting with AF/AE tracking
  • Movie making with 8K 30p and 4K 120p****
  • Wide AF coverage with 759-point phase-detection and 425-point contrast detection AF points
  • *Approximate effective pixels
  • ** Sony tests, compared to the BIONZ X engine
  • *** “Hi+” continuous shooting mode. At of 1/125 sec. or higher. In AF-C mode the maximum continuous frame rate will depend on the shooting mode and lens used
  • **** With 10% image crop

Comparison Chart

Compare features and specifications across our series of advanced camera models and find the most suitable tool for your creative endeavours.

Alpha Creators

Jason Charles Hill

Jason Charles Hill is a landscape and travel photographer based in Queensland, Australia. With a dedication to meaningful storytelling, Jason’s work has led him to explore many off-beat destinations on all seven continents. From the rugged peaks of southern New Zealand, to the remote isolation of the Arctic and Antarctica, his imagery aims to document and immerse the viewer in the wild and unknown parts of our world.

Jason’s photographic work consists of travel, lifestyle and commercial projects for a wide range of clients. With a decade of experience in the industry, his creative journey has allowed him to work on countless campaigns both internationally and at home in Australia.

Elliot Grafton
Elliot Grafton is a photographer and award-winning filmmaker from Adelaide and specialises in visual content creation for digital-first, cinematic storytelling. Elliot works with destinations, inspiring people, and world-renowned brands to make their stories memorable. What may seem like - to some - as re-defined motion marketing, for Elliot, it’s innate. With his creative vision, technical skill set and adventurous spirit, Elliot is powered by the passion of spirited storytelling to create breathtaking films that exemplify and characterise a place unlike ever before. He loves to do this in the wild: from the ocean, on land, among wildlife, exploring culture and connecting with people. He aims for his art to be aspirational and the stories he tells to spark curiosity. Pleasure in the adventure is his motivation.
Matthew Adekponya
Matthew Adekponya is a proud dual-citizen, he celebrates his Ghanaian roots and culture along with his Australian upbringing. Growing up he had a deep passion for basketball, which he turned into a full university scholarship in the USA then a professional career spanning across eight countries.
Now he uses those lived experiences to tell stories through sport for some of Australia’s most iconic athletes and national teams. Being a believer in using platforms for good, Matthew is also heavily involved in uplifting communities through progressive storytelling that can be enjoyed by everyone.
Aries Tao
Aries Tao is a professional photographer, filmmaker and educator, focused on Fashion, Wedding and Pre-Wedding. He is regarded as an on-location strobe lighting expert.
Aries holds the titles of “WPPI Double Master” and “AsiaWPA Grand Awards”. His work covers Pasduchas, Lendlease, ANZ, NAB, Westpac, Telstra, Accenture, and more. He has also served as a lecturer at Macquarie University and Central Queensland University.
Tania Verbeeck
Tania Verbeeck began her career with QANTAS, gaining unparalleled experience in the content creation space, while also establishing herself as a respected storyteller. Currently working as a content producer in Tourism and as an Alpha Creator for Sony, Tania is widely known for her short-form documentaries, winning awards and receiving recognition at a number of film festivals worldwide, including the Sony Film Festival in 2021. Tania has a natural ability in finding people’s unique stories and bringing them to life. While her filming engagements have taken her around the world, Tania is proud to call Australia home.

Pat Kay

Travel Photographer

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Pat's Kit

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