AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ

THE ULTIMATE PHOTOGRAPHY, VIDEOGRAPHY & CONTENT CREATION EXPO IS BACK!

Sony’s two-day Scene Tradeshow event returns for another year! Join us on 20 – 21 September 2025 at White Bay Power Station in Sydney to get hands-on with the latest Sony cameras, lenses, and accessories; be inspired by industry experts in a curated selection of talks, panels and masterclasses; and spark your creativity through workshops and the Alpha Awards photo gallery.

The full event programme will be available from 8 August 2025!

TICKETS ARE ON SALE NOW!
SAVE WITH EARLY-BIRD PRICES FOR A LIMITED TIME ONLY!
NOW EXTENDED TO 12PM AEST FRIDAY 8 AUGUST!

SAT 20 SEPT OR SUN 21 SEPT
9AM – 5:30PM


  • 8 Industry Talks
  • 4 x practical workshops
  • All-day access to all Tradeshow demos in photography, cinema & other Sony products
  • All-day access to all Tradeshow experiences incl. Alpha Awards photo gallery & Catchlight Film Festival screenings
  • Access to a junior hands-on session hosted by a Sony Digital Imaging Ambassador
  • Opportunities to connect with wider industry brands across content creation, photography & filmmaking

Early-Bird Ticket Price | $20

Full Price | $39 effective from 8 August

SAT 20 SEPT AND SUN 21 SEPT
9AM – 5:30PM


  • 16 x industry talks
  • 8 x practical workshops
  • All-day access to all Tradeshow demos in photography, cinema & other Sony products
  • All-day access to all Tradeshow experiences incl. Alpha Awards photo gallery & Catchlight Film Festival screenings
  • Access to a junior hands-on session hosted by a Sony Digital Imaging Ambassador
  • Opportunities to connect with wider industry brands across content creation, photography & filmmaking

Early-Bird Ticket Price - Adults | $35

Full Price | $59 effective from 8 August

Early-Bird Ticket Price - Students | $19

Full Price | $29 effective from 8 August

BUY TICKETS

Book Now

Tickets are now on sale for Scene Tradeshow 2025!

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