AU NZ

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

Events, photo walks, talks from the masters, in-depth workshops. Expand your horizons with one of our many events across Australia.

Starting Never Ends is the one place for all Sony camera mini-sites. Learn about all new Sony camera products in a fun interactive way.

AU NZ

The One

Sony continues to challenge the limits of conventional imaging tools with innovative technology that delivers an unprecedented combination of resolution and speed plus intuitive operation. The α1 offers new dimensions of imaging performance as well as efficient workflow, giving the user new creative freedom.

Experience 'Hunters of Light':
Shot on the Alpha 1

Introducing a new camera that will change the way we see: the Sony α1. ‘Hunters of Light’, presented by Sony Alpha films, celebrates those who search for the things that have yet to exist, who see what others do not.

Product Video

Key Features

Image | Photo of skiier in action

Resolution x Speed

The Alpha 1 offers an extraordinary combination of high resolution and blazing speed. Ultra-fast readout from the 50.1 MP sensor allows continuous bursts at up to 30fps.

High sensitivity and up to 15 stops of dynamic range can also be achieved allowing for superior colour accuracy.

Image | BIONZ XR processor and sensor

New sensor and BIONZ XR image processor

A brand new 50.1 MP full-frame stacked sensor paired with the new BIONZ XR image processor contributes to high resolution, speed and overall high end performance of the Alpha 1. This results in outstanding image quality and improved camera response.

Image | Man filming with Alpha 1

8K 30p movie recording

The new image sensor and BIONZ XR processor in the Alpha 1 deliver 8K (7680x4320) 30p movie recording for extraordinary realism and detail. Four times the resolution of 4K with Real-time Tracking and Real-time Eye AF.

Image | Photo of a bird in flight

Real-time Eye AF for birds

High-level subject recognition technology now makes it possible for Sony’s Real-time Eye AF function to track and accurately focus on bird eyes. This innovative function easily meets the challenges of bird photography.

Image | Portrait of a lady

Real-time Eye AF for humans and animals

Combining state of the art AI technology and evolved Fast Hybrid AF algorithms, the Alpha 1 tracks and focuses on human and animal eyes with even greater precision than previous models.

Image | Illustration of heat management system

Effective heat management

A newly developed heat dissipating structure prevents overheating during continuous recording without increasing the camera body size. Record 8K/30p or 4K/60p continuously for up to 30 minutes*.

*Sony tests. [Auto Power OFF Temp] set to [High]

Find out more

Image of Alpha 1
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