Where Artistry Meets the Power of AI

At Sony, we believe in empowering creators with the most advanced technology. Our latest cameras utilise AI-powered features to assist you in focusing on bringing your ideas to life and sharing your stories with the world.

DISCOVER THE BENEFITS OF AI

Cutting-edge capture-technology powered by AI delivers smarter, faster AF

AI PROCESSING UNIT FOR ADVANCED SUBJECT RECOGNITION

Selected Sony Alpha cameras are equipped with an AI processing unit that can handle significant amounts of data, enabling more accurate recognition of subjects and recognition of a wider range of subject types.

HUMAN POSE ESTIMATION

The AI Processing unit in these cameras deploys subject form data to recognise movement, providing a significant improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognise not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or with their face partially obscured.

RELIABLE RECOGNITION OF A WIDER RANGE OF SUBJECTS

The powerful AI processing unit is capable of human, animal, bird, insect, car/train and airplane recognition providing even greater flexibility and reliability when shooting both stills and movies.

AI-BASED AUTO FRAMING FOR MOVIES

Using AI-based subject recognition technology, the Auto Framing feature automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was followed by a camera operator.

ALPHA CAMERAS POWERED BY AI

Explore the camera bodies that combine the latest AI technology with Sony’s outstanding Alpha-series image quality.

Enter your email to subscribe

First name*

Last name*

Mobile*

Country*

Postal code*

Keep us up to date with Sony product releases, comps and promos.

Join Sony Scene and learn, share and meet with the Sony Alpha community.

I agree to having read and understood the Sony Australia/Sony New Zealand Privacy Collection Notice and Privacy Policy and consent to receiving promotional and other marketing messages from Sony Australia. I understand that I can opt out of these communications at any time. *

*Required Fields

AI-Powered Shooting